Event Activation Playbook Storyboard

Author(s): Julie Geller, Emily Wright

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Event marketers know they need a robust event planning process for successful live events but they’re perpetually short on time.

This guide walks you through the high-value activities you need to stand out in a sea of vendors, provide memorable and engaging experiences, and maximize live event ROI.

Read this playbook to:

  • Identify high-value, high-priority live event marketing activities.
  • Develop a repeatable process for live event success.
  • Understand best practices and expert tips for before, during, and after the event.

View the Complete Blueprint:

Event Activation Playbook

Your guide to maximizing live event ROI.

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