Embrace Cashless in Your Casino – Phase 1: Cashless Is Queen

Author(s): Brittany Lutes, Larry Fretz

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This phrase will guide you through the following activities:

  • Create a Cashless Working Group
  • Identify Your Cashless Segment
  • Develop Journey Maps
  • Losing or Gaining with ATM and Cash Access Fees

Use this phase as part of the full blueprint Embrace Cashless in Your Casino to better understand which aspects of your property can be included in a virtual gaming wallet and the segments of your market most likely to adopt cashless.

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