CXM Business Process Shortlisting Tool

Author(s): Ben Dickie, Jessica Jenkins

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This tool helps you outline and prioritize your customer experience management (CXM) goals and link their relevance and value to APQC-based processes.

The CXM Business Process Shortlisting Tool contains the following tabs:
  • CXM Goals
  • Level 3 APQC Processes
  • Level 4 APQC Processes
  • Business Process Summary

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Build a Strong Technology Foundation for Customer Experience Management

Design an end-to-end technology strategy to drive sales revenue, enhance marketing effectiveness, and create compelling experiences for your customers.

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