The report includes data-driven insights on crafting a market strategy informed by real customer data:
- Proposition – Understand the voice of the customer by building personas and journeys using first-party and third-party data sources.
- Product – Showcase product features and functionality to win over customers.
- Pricing – Evaluate pricing models, promotions, and other pricing strategies to effectively acquire customers.
- Placement – Evaluate competitors and differentiators to identify and leverage competitive advantages.
- Promotion & Pitch – Build sales and marketing collateral to launch your product and build a customer base.