Building a technology strategy to support customer experience isn’t an option – it’s a mission-critical activity. During this phase, you will define the value of strong technology enablement for customer experience management (CXM). This phase will take you through the following activities:

  • Create the project vision
  • Structure the project
Use this phase as part of the full blueprint, Build a Strong Technology Foundation for Customer Experience Management.

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Build a Strong Technology Foundation for Customer Experience Management

Design an end-to-end technology strategy to drive sales revenue, enhance marketing effectiveness, and create compelling experiences for your customers.

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