Tools

PR Product Launch RACI and Detailed Checklist

This detailed template will help you build alignment between departments and ensure all critical steps for the launch are completed.

PR Product Launch Presentation Template

A detailed template to help you show completed activities and record outcomes.

Product Launch Asset Creation Template

This template will assist you in developing the assets which will be used in the PR campaign.

PR Product Launch Tracking Template - Asset Status

This template makes it easy for you to track specific metrics to highlight the success of the PR campaign.

PR Product Launch Tracking Template - Budget

Use this template to track the status of assets, budget, key media contacts and influencers and metrics.

PR Product Launch Tracking Template - Metrics

Use this template to track the status of assets, budget, key media contacts and influencers and metrics.

PR Product Launch Tracking Template – Key Media Contacts and Influencers

Use this template to track the status of key media contacts and influencers and metrics.

PR Product Launch Media Briefing Template

This template will prepare the key spokesperson for media interviews.

Brand Value Proposition and Positioning Statement Template

A structured tool supports teams define a value proposition.

Analyst Briefing Template

This template shows the core elements needed in an AR deck.
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