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Use this research to to bridge the gap between marketing and IT. CMOs and CTOs will benefit from improved alignment that will help remove barriers to growth, enhance...
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Level-up conversions, time to close, and win-loss ratio with your SoftwareReviews marketing and sales collateral.
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Effectively align and communicate your go-to-market strategy to ensure successful execution and buy-in from stakeholders.
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Use this research to illustrate what must be done to optimize your product delivery capabilities and portfolio so that it aligns to the organizational Exponential IT...
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Align the organization with a common approach to managing the build and launch phases of a successful product launch process.
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This playbook will help event marketers understand the high-value activities needed to maximize event ROI and develop a robust, repeatable process for success at all live...
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The Marketing Management Framework provides the roadmap to drive marketing excellence. Systematically prioritize and rapidly execute key initiatives with blueprints,...
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A step-by-step document that walks you through how to assess internal needs and evaluate product roadmaps.
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Your QA practice defines an actionable series of steps to validate and verify your products. This practice instills confidence that you have your stakeholders' needs in...
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AI in marketing has unlimited use cases but requires thoughtful implementation. Marketers should focus on growth and retention first. Use AI for data-driven decisions.
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