Leverage Web Analytics to Reinforce Your Web Experience Management Strategy

Customers want to consume concise content and information quickly. Websites have limited time to prove their usefulness to a new user. Content needs to be as few clicks...

Three Strategies to Achieve More With Your Digital Advertising Budget

Times are getting tough with a potential recession looming, and companies are looking to tighten budgets. Typically, marketers allocate the lion's share of their spend to...

Leverage Web Analytics to Reinforce Your Web Experience Management Strategy Storyboard

Use this research to gain an understanding of web analytics tools and how to leverage them to understand user behavior.

Prioritize Social Media Channels to Reach Your B2B Buyer

Keeping up with emerging social media channels is a daunting yet necessary task. As new trends surface weekly, practitioners must consider if we need to approach the...

Marketing Strategies in a Potential Recession

How does a recession affect sales of a B2B software? Businesses still need quality software to operate. However, during a recession, the buyer journey will change, and...

The State of Technology Company Mergers and Acquisitions in 2023 and the Subsequent Branding Requirements

This article covers how venture capital (VC) and private equity (PE) firm investors in technology companies, and software vendors are adapting to the recent inflation,...

Brand Diagnostic Tool Survey and Interview Questionnaires and Lists Template

The surveys and interviews represent the most critical step to understanding how your brand is being perceived by internal stakeholders, by your customers, and in your...

Brand Diagnostic Tool - Financial Metrics Analysis Template

Customer Retention Rate (CRR), Acquisition Cost (CAC), and Lifetime Value (CLV), revenue, profit margin, market share and Intangible Assets Market Value (IAMV) will allow...

Diagnose Brand Health to Improve Business Growth Storyboard

Have a significant and well-targeted impact on business success and growth by knowing how your brand performs, identifying areas of improvement, and making data-driven...

Diagnose Brand Health to Improve Business Growth

Knowing how the brand is perceived, as opposed to how individuals within an organization perceive it, addressing any brand-related issues on time, and implementing...
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