Create Personas to Drive Omnichannel Requirements Template

Use this persona template to identify key customer personas for e-commerce and other channels.

Seven Steps to Accelerate Building Permits in Canadian Municipalities

The 2022 federal budget’s $4-billion investment to accelerate local building permitting, part of the National Housing Strategy, is a windfall for Canadians and the...

Enable Omnichannel Commerce That Delights Your Customers – Phases 1-2

Having a well-rounded commerce strategy is essential to providing a strong customer experience. Blend traditional and e-commerce channels to allow your customers to...

Enable Omnichannel Commerce That Delights Your Customers

Customers expect to transact with you in the channels of their choice: create a cohesive omnichannel framework that supports the right transactions through the right...
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Buyer Persona and Journey Summary Template

This template accompanies the Create a Buyer Persona and Journey blueprint and is used to cut and paste findings from the Buyer Persona Creation Template and/or the Buyer...

Buyer Persona and Journey Interview Guide and Data Capture Tool

This tool accompanies the Create a Buyer Persona and Journey blueprint and is used to make it easy and fast to get started interviewing customers and prospects to capture...

Create a Buyer Persona and Journey – Executive Brief

Our Executive Brief helps marketers, executives, product teams, and sales see buyer personas and journey mapping as critical to their success and provides a step-by-step...

Buyer Persona Creation Template

This template accompanies the Create a Buyer Persona and Journey blueprint and is used to run a buyer persona attribute capture session with colleagues.

Create a Buyer Persona and Journey

Software companies without deep buyer understanding will miss the mark in product-market fit, lead gen engine effectiveness, sales-buyer relationship building, and...
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Create a Buyer Persona and Journey – Phases 1-3

Use this blueprint and supporting tools to interview customers and prospects and deepen your organization's understanding of buyer personas and journey to increase...
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