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Customers want to consume concise content and information quickly. Websites have limited time to prove their usefulness to a new user. Content needs to be as few clicks...
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Times are getting tough with a potential recession looming, and companies are looking to tighten budgets. Typically, marketers allocate the lion's share of their spend to...
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Use this research to gain an understanding of web analytics tools and how to leverage them to understand user behavior.
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Keeping up with emerging social media channels is a daunting yet necessary task. As new trends surface weekly, practitioners must consider if we need to approach the...
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How does a recession affect sales of a B2B software? Businesses still need quality software to operate. However, during a recession, the buyer journey will change, and...
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This article covers how venture capital (VC) and private equity (PE) firm investors in technology companies, and software vendors are adapting to the recent inflation,...
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The surveys and interviews represent the most critical step to understanding how your brand is being perceived by internal stakeholders, by your customers, and in your...
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Customer Retention Rate (CRR), Acquisition Cost (CAC), and Lifetime Value (CLV), revenue, profit margin, market share and Intangible Assets Market Value (IAMV) will allow...
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Have a significant and well-targeted impact on business success and growth by knowing how your brand performs, identifying areas of improvement, and making data-driven...
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Knowing how the brand is perceived, as opposed to how individuals within an organization perceive it, addressing any brand-related issues on time, and implementing...
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