Sprinklr Moves Towards Broader Digital Engagement

Sprinklr has been a pillar of the social media management market for nearly a decade. The firm has now articulated a vision to move beyond its social roots, augmenting...

ServiceNow and Adobe Take On Customer Relationship Management Giants

Adobe and ServiceNow are partnering to improve customer service and experience management. This reflects ServiceNow’s strategy to expand beyond ITSM, but this space will...

Magento in Motion: Adobe Officially Repositions Magento as Adobe Commerce Cloud at Summit 2019

Adobe announced at Adobe Summit 2019 the launch of Adobe Commerce Cloud – a rebranding of its savvy acquisition of Magento. As part of the launch, Adobe highlighted...

ServiceNow Branches Beyond Internal IT Service Delivery to Tackle External Customer Service Use Cases

ServiceNow has been a mainstay vendor for internal IT service management for over a decade. It is now making a concerted effort to expand into adjacent functional areas,...

Adobe Deepens Ties With Microsoft and LinkedIn to Enhance Account-Based Experiences

Adobe announced at Adobe Summit 2019 that it is deepening its partnership with Microsoft, leveraging LinkedIn as a data source within Adobe Experience Cloud to provide...

Zendesk: Customer Service Management Powerhouse Looks to Expand Its Footprint

Zendesk has been a keystone vendor for external customer service management for over a decade. It is now making a strong effort to expand into adjacent functional areas,...

SugarCRM Acquires Collabspot to Tighten Email Integration Capabilities

SugarCRM, a popular contender in mid-market customer relationship management, recently announced it will be acquiring Singapore-based email and calendar integrations...

Harris Healthcare Group Balloons With Uniphy

Uniphy Health Systems has been acquired by Harris Healthcare Group. The acquisition enables Harris Healthcare to offer a secure method of communication for practitioners...

Salesforce Outage Leaves Organizations Scrambling to Cover Core Processes for CRM

A Salesforce outage on May 17, 2019 left many of the popular CRM vendor’s customers in a lurch. The incident highlights that even reliable, big-name vendors like...

SugarCRM Acquires Salesfusion to Enhance Its Marketing Automation Street Cred

Effective marketing automation is an integral part of building a strong sales pipeline. To bolster its capabilities for robust marketing automation, popular mid-market...
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