This research aims to contextualize the current Customer Relationship Management (CRM) market for vendors and solution providers.
The insights of this document encompass the following areas:
- Adoption levels of integrated CRM suites and point solutions.
- CRM vendor penetration.
- Purchase process for CRM suites and its implications.
- Business requirements CRM suites should address in marketing, sales, and customer service.
- Functionality/feature differentiators.
- Criterion for vendor selection.
This research provides survey-based data and analysis to help these groups more effectively market and sell CRM solutions.
