When a shortlist of vendors has been created, and it is time to have them demonstrate their Marketing Automation (MA) suite, there is a need for a consistent demo process to directly compare features.
Use this demonstration script to:
- Outline the itinerary of the demo, so each vendor can demonstrate the same features – with room for showcasing unique elements as well.
- Specify scenarios for vendors to demonstrate functionality.
A standard demo will simplify the process of selecting an MA suite, and ensure you get all of the needed information from vendors to make the best selection for the enterprise.
