Tool

The tactics provided in this tool are a starting point for organizations considering investment in marketing process automation. Use the tool in conjunction with the Vendor Landscape research: Email Marketing Services, or Lead Management Automation.

Tool

After responses to an RFP have been received, enterprises considering an LMA platform need a way to compare potential solutions. Use this RFP scoring tool to record and evaluate features across vendors.

Note

Given specific business requirements across different companies, selecting the right Lead Management Automation (LMA) platform can be a difficult task. Use this research to expedite the selection process and choose the best LMA platform for your...

Tool

Use this tool to generate a customized shortlist of vendors, based on the capabilities that the enterprise requires in a Lead Management Automation (LMA) platform.

Template/Policy

The Lead Management Automation (LMA) Strategy Workbook provides guidance on all of the steps necessary to develop a comprehensive LMA strategy.

Template/Policy

Product demonstrations are a critical step for selection teams to compare and evaluate solutions. Use this demonstration script template as a basis for a comprehensive list of activities and features that Lead Management Automation (LMA)...

Solution Set

Most organizations understand the need for closed-loop sales and marketing, but fulfilling this can be difficult. Use a Lead Management Automation (LMA) platform to successfully close the sales-marketing loop; making the business and IT happy...

Template/Policy

Use this template to help create a request for proposal (RFP) that lists a LMA platform features according to enterprise requirements.

Template/Policy

This demonstration script template is designed to provide vendors with a consistent set of instructions ensuring an objective comparison of product features. Modify this script to fit individual needs and requirements.

Tool

A customer-oriented IT department reduces department costs, improves the quality of deliverables, and boosts the efficiency of the IT workforce. There are six core competencies that are essential to service orientation in IT. Facilitate these...

Note

A customer-oriented IT department reduces department costs, improves the quality of deliverables, and boosts the efficiency of the IT workforce. This storyboard helps you assess the level of customer service orientation in your IT department,...

(27-May-10) What comes first when IT departments strive to develop customer-focused organizations? Is it buy-in from top management or the software tool? At George Mason University in Fairfax, Va., the two concepts work hand-in-glove. Top IT...

Note

Organizations are under greater pressure to engage a growing customer audience that will potentially access, use, and buy products and services via mobile devices. Understand the mobile application market and lifecycle and develop a strategy...

Tool

Organizations are under greater pressure to engage a growing customer audience that will potentially access, use and buy products and services via mobile devices. Use this tool to help determine whether to pursue a native or Web mobile...

Video

Organizations are under greater pressure to engage a growing customer audience that will potentially access, use and buy products and services via mobile devices. Understand the mobile application market and lifecycle and develop a strategy that...

(31-Mar-10) It's business owner's worst nightmare: Customers walk in the door and walk right back out. For Twiddy & Company, a 95-person firm that connects vacation renters with beach houses in North Carolina's Outer Banks, that meant...

IT leaders often encounter a problematic relationship between IT and the business when taking on a new leadership role. This rift can hobble an IT leader's chances for long-term success. An essential early step in healing a weak relationship is...

(14-Feb-10) Like it or not, email outages are a business reality. A recent ApplicationContinuity.org survey revealed that, despite advances in data-backup, archiving and protection technology, companies of all sizes remain vulnerable to costly...

IT leaders often encounter a problematic relationship between IT and the business when taking on a new leadership role. This rift can hobble an IT leader's chances for long-term success. An essential early step in healing a weak relationship is...

Windows Server 2008 promises performance increases while offering toolset enhancements, especially for security. However, enterprises in a recent Info-Tech Research Group survey ranked refresh cycles and commitment to Microsoft products as the...

Small (less than 100 branches) and mid-sized (101-500 branches) retail banks are facing a tough economic outlook and increased competition as Internet banking and call centers become part of the cost of doing business. Info-Tech recommends...

Institutions of higher education have unique needs for Customer Relationship Management (CRM) applications. Info-Tech Research Group recommends building a CRM strategy centered on the unique student lifecycle of the institution and then partner...

Job Description

The eBusiness Specialist's role is to coordinate, direct, and integrate the company's e-commerce Web sites, services, and applications for the purpose of smooth business-to-business and business-to-customer transactions. This includes the...