Keys to Selling Disaster Recovery - Backup Software

Author(s): Ileana Funez, Ryan Smith

This report is designed to aid vendors and solution providers in the sales and marketing of backup software to end customers.

The report will cover:

  • Backup software purchasing habits.
  • Effectiveness of current solutions.
  • Challenges of implementing and supporting backup software.
  • Insights into tackling the competition.

The market is currently in a period of transition and there is great opportunity for vendors and solution providers to steal market share from the competition.