This report will help vendors and solution providers understand how to sell and market their cloud solutions, particularly Software as a Service (SaaS). It will emphasize the rationale of end-customer purchases and what this means to the vendor.
The report will cover:
- Reasons for not adopting cloud
- Priorities for maximizing cloud value
- Impact of cloud on role of IT
- Effort spent by organizations in moving to the cloud
- Key strategies for selling and marketing cloud solutions
