Generative AI Use Cases for Marketing, Sales, and Customer Service Storyboard

Use this storyboard to learn the high-level use cases and potential challenges of generative AI technology for marketing, sales, and customer service.

The AI Advantage for Smarter Marketing – A Primer

ChatGPT, a Large Language Model (LLM) that launched in late 2022, drew a lot of interest from marketers as it showed the potential of AI in a very practical way. You...

The AI Advantage for Smarter Marketing – A Primer Executive Brief

AI in marketing has unlimited use cases but requires thoughtful implementation. Marketers should focus on growth and retention first. Use AI for data-driven decisions.

Build, Buy, or Shut It Down

Deciding whether to build, buy, or shut down a product line is crucial for a company's growth and meeting stakeholder expectations. Firms must rigorously evaluate how...
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Build, Buy, or Shut It Down Storyboard

A step-by-step document that walks you through how to assess internal needs and evaluate product roadmaps.

Build, Buy, or Shut It Down Self-Assessment

A best-of-breed template to help you build a clear, concise, and compelling self-assessment of product strategy for stakeholders.

Build, Buy, or Shut It Down Workbook

A structured product strategy workbook to help you prioritize strategy activities and build a product roadmap to ensure success.

Build, Buy, or Shut It Down Executive Presentation

This presentation template uses sample data to demonstrate an ideal build, buy, or shut it down strategy.
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