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Should B2B technology companies change their timelines for the use of AI in marketing, sales, and customer success?
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A novel method to interact with customers that is human-like, customizes experiences for many, and improves sales and marketing efficiency.
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Discover and address brand weaknesses to boost B2B sales. Ensure website and social media consistency, enhance user experience, and maintain cohesive brand messaging for...
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Brand localization is critical for companies to connect with their target audience and achieve growth in new markets. Companies that don't localize risk creating a...
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AI can be used to efficiently process massive amounts of data and make recommendations, increasing top of the funnel sales and marketing efficiency to grow revenue. AI...
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Times are getting tough with a potential recession looming, and companies are looking to tighten budgets. Typically, marketers allocate the lion's share of their spend to...
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Keeping up with emerging social media channels is a daunting yet necessary task. As new trends surface weekly, practitioners must consider if we need to approach the...
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How does a recession affect sales of a B2B software? Businesses still need quality software to operate. However, during a recession, the buyer journey will change, and...
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This article covers how venture capital (VC) and private equity (PE) firm investors in technology companies, and software vendors are adapting to the recent inflation,...
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Use this briefing to make the case to your executives and evaluate the impact on the organization of a defined and streamlined job description process.
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