Enterprise Applications - Research Notes

Conversational AI: The Future of Customer Experience, Sales, and Marketing

A novel method to interact with customers that is human-like, customizes experiences for many, and improves sales and marketing efficiency.

Prepare for Your First Jump Into AI for Marketing and Sales by Minimizing Risk

Should B2B technology companies change their timelines for the use of AI in marketing, sales, and customer success?

Proactive Brand Management

Discover and address brand weaknesses to boost B2B sales. Ensure website and social media consistency, enhance user experience, and maintain cohesive brand messaging for...

Custom Vendor Landscape: Subscription Management Solution

Subscription management solution offers the ability to manage customers' subscriptions and provide support throughout their lifecycle.

Custom Vendor Landscape: Client Portal Solution

The client portals come in three major types: B2B E-commerce platforms, B2B customer portals, and B2B partner portals.

Custom Vendor Landscape: CRM for Higher Education – Admissions

CRM solutions for higher education provide the ability to track the student experience from end-to-end. These platforms also typically provide augmented capabilities for...

Custom Vendor Landscape: Legal Practice Management Systems

Legal practice management software is a platform of capabilities for enabling in-house legal teams and law firms to manage client relations. Core features include case...

Custom Vendor Landscape: Loyalty Management Software

Loyalty Management software enables organizations to identify (potential) repeat customers, set up and run loyalty programs, and send rewards or incentives to drive...
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