Supporting sales activities is a critical mandate for IT organizations. As the area of the organization that “brings home the money,” Sales must be equipped with the applications, data, and support resources that they need to not only do their jobs, but to excel at them. IT must stand ready to support Sales with robust technology enablement.
- Build a permanent alignment steering committee that sets shared, strategic direction on how to best support the sales function.
- Develop a robust set of IT applications that address end-to-end sales requirements and processes.
- Assist the business in auditing sales data, and put in place both preventative and corrective measures to ensure customer and sales data is current, valid, and free of duplicate or erroneous information.