Give marketing the tools it needs but keep the control in IT.
Organizations must effectively create and support web content. Those with multiple related websites need a web content management (WCM) solution that enables effective brand management.
CIOs and IT departments are looking to put content development and management into the hands of marketing and need a WCM solution that integrates with marketing and enterprise tools.
Organizations are seeking to incorporate and manage user generated content on their websites.
The quality of content tools is high: focus on differentiating features, such as social tools and the presence of marketing analytics. Select your solution on the availability of advanced features that are most beneficial to your organization.
This is no longer IT’s problem; WCM has moved out of IT’s domain and into marketing’s ownership. IT’s role now is implementation and technical support.
Open source is a high quality option; open source solutions now have release schedules and a robust community that provides excellent support for novice users.
Impact and Result
Understand what’s new in the WCM market.
Evaluate WCM vendors and products for your enterprise needs.
Determine which products are most appropriate for your particular use case and scenario.
Vendor Landscape: Web Content Management Research & Tools
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