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Vendor Landscape: Web Content Management

Give marketing the tools it needs but keep the control in IT.

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What matters more, the vendor score or the product score? As you weigh the importance, we will generate the vendor shortlist to match your needs.

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What is a shortlist?

A shortlist is a personalized list of vendors based on the criteria you define. Your shortlist offers more information about vendor's strengths, weaknesses, price-points, etc, and ranks them according to your needs.

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What is a Value Score?

The Value Score indexes each vendor’s product offering and business strength relative to their price point. It does not indicate vendor ranking.

Vendors that score high offer more bang for the buck (e.g. features, usability, stability, etc.) than the average vendor, while the inverse is true for those that score lower.

Price-conscious enterprises may wish to give the Value Score more consideration than those who are more focused on specific vendor/product attributes.

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Your Challenge

  • Organizations must effectively create and support web content. Those with multiple related websites need a web content management (WCM) solution that enables effective brand management.
  • CIOs and IT departments are looking to put content development and management into the hands of marketing and need a WCM solution that integrates with marketing and enterprise tools.
  • Organizations are seeking to incorporate and manage user generated content on their websites.

Our Advice

Critical Insight

  • The quality of content tools is high: focus on differentiating features, such as social tools and the presence of marketing analytics. Select your solution on the availability of advanced features that are most beneficial to your organization.
  • This is no longer IT’s problem; WCM has moved out of IT’s domain and into marketing’s ownership. IT’s role now is implementation and technical support.
  • Open source is a high quality option; open source solutions now have release schedules and a robust community that provides excellent support for novice users.

Impact and Result

  • Understand what’s new in the WCM market.
  • Evaluate WCM vendors and products for your enterprise needs.
  • Determine which products are most appropriate for your particular use case and scenario.

Research & Tools

1. Evaluate the leading solutions for WCM

Understand the market and available options.

2. Identify the WCM solution that best meets enterprise needs

Develop a shortlist to speed the selection process.

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