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Vendor Landscape: Web Content Management

Give marketing the tools it needs but keep the control in IT.

  • Organizations must effectively create and support web content. Those with multiple related websites need a web content management (WCM) solution that enables effective brand management.
  • CIOs and IT departments are looking to put content development and management into the hands of marketing and need a WCM solution that integrates with marketing and enterprise tools.
  • Organizations are seeking to incorporate and manage user generated content on their websites.

Our Advice

Critical Insight

  • The quality of content tools is high: focus on differentiating features, such as social tools and the presence of marketing analytics. Select your solution on the availability of advanced features that are most beneficial to your organization.
  • This is no longer IT’s problem; WCM has moved out of IT’s domain and into marketing’s ownership. IT’s role now is implementation and technical support.
  • Open source is a high quality option; open source solutions now have release schedules and a robust community that provides excellent support for novice users.

Impact and Result

  • Understand what’s new in the WCM market.
  • Evaluate WCM vendors and products for your enterprise needs.
  • Determine which products are most appropriate for your particular use case and scenario.

Vendor Landscape: Web Content Management Research & Tools

1. Evaluate the leading solutions for WCM

Understand the market and available options.

2. Identify the WCM solution that best meets enterprise needs

Develop a shortlist to speed the selection process.

Vendor Landscape: Web Content Management preview picture

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George Goodall

Christopher Wynder

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