Users are demanding more from the websites they use: more features, more interactions, and more cross-platform compatibilities. In order to meet this demand, development teams must transition their mindset from consumption-driven to user-driven development, placing greater importance on user experience (UX). This executive brief covers:
- Why UX is critical to the success of modern websites.
- The important design factors that must be considered to drive high UX websites.
Keep the end user at top of mind to ensure that all website design and development initiatives are addressing user needs while stimulating an emotional attachment to your website.