Leverage Digital Signage for a Better Passenger Experience

Honor the value of passengers by providing outstanding digital customer experiences all along the passenger route.

Analyst Perspective

Good digital signage is key for a great customer experience and for driving social engagement.

Passenger transportation hasn’t evolved as rapidly as it could, and this is a lost opportunity because customers expect high levels of engagement. Many businesses haven’t evolved beyond one-way announcements and pull cords used in buses.

The modern passenger is somebody that uses social media tools for both work and play. They expect to have socially immersive experiences that are delivered live and on demand.

Information can and should be at their fingertips throughout the travel experience. The complexity lies in the context. Information and entertainment providers need to consider the context of the passenger. The greater the context for social interactions, the greater the customer loyalty.

Info-Tech’s approach focuses on an analyst’s investigation of the challenges in the market and feedback about solutions that can be leveraged by customers to accelerate their transition to digital signage solutions for a more immersive passenger experience.

70% of consumers purchase more from companies that offer seamless, conversational experiences.
– Zendesk, 2023

Kevin Tucker
Principal Research Director, Manufacturing Research
Info-Tech Research Group

Executive Summary

Info-Tech Insight

Digital is beginning to permeate passenger journeys that help to increase customer value. Digital signage and passenger information are two of the hottest areas of focus with customers’ increased need for real-time information.

Digital signage for passengers

The concept of digital signage for passengers is an evolving narrative as new technologies are being discovered at an ever-increasing frequency. In addition to the new types of hardware shapes and sizes there are also new levels of intelligence being placed in the software that offer greater personalization.

Making passenger experiences more personal is becoming paramount to competitive advantage. Being able to offer real-time information and services through digital signage and passenger information is becoming a fundamental expectation as more and more people have devices that monitor all other aspects of their lives in real-time. Real-time personalized experiences are the “Holy Grail” of transit experiences for customers.

Digital signage market is growing

The need for information is driving the spending and market value globally.

Showing the value of the worldwide digital signage display market in 2016 and the forecasted amount for 2021.
—Source: Statista, 2023, “Value of the digital signage display market worldwide in 2016 and 2021”

Showing the value of the worldwide digital signage market in 2016 and the forecasted amount for 2023.
—Source: Statista, 2023, “Value of the digital signage market worldwide in 2016 and 2023”

Stations are ramping up systems with real-time information

Customers are demanding more timely information from passenger service providers to manage expectations on time and passenger safety.

Bus services have a lot of opportunity to learn how to deliver more passenger information systems for customers of the rail industry.
— Source: Statista, 2022.

The speed of travel is continuing to rise

Information must be delivered in a timely manner to meet shortened travel times provided by faster train speeds.

There has been a major jump in performance as systems that were traveling at speeds of around 140km/h a few years ago are now travelling at speeds of 400 to 600km/h.

The need for rapid information dissemination becomes vitally important as trip durations have become much shorter.

— Source: Statista, 2022.

Customers are demanding digital everywhere

Digital communications are appearing in facets of the passenger journey.

— Source: Look, 2021

Customer satisfaction is driving the need for change

Digital communications are appearing in all facets of the passenger journey – build solutions that enhance customer satisfaction and drive profitability.

Booking Process
Accessibility and ease-of-use for all passenger types, including disabled.

Choices
Different options that will make the journey more pleasurable.

Simplicity
Information is easy to find and simple to use.

Quality
Excellent quality of information and services for avoiding things like over-crowding.

Timely
Proactive information around the clock and on-time services that help avoid long wait times.

Loyalty
Incentive driven relationships enhanced through digital display services.

Community
Creating a virtual to physical community that engages customers with the brand.

— Source: Hubspot, 2021; Televic GSP via Anchor, 2020; Linkedin, 2021.

Digital displays must address critical capabilities

Businesses need reliable, durable, and sustainable digital solutions that meet customer needs.

EASY TO READ
Whether it is during the day, late at night, or in direct sunlight the screen must be readable.

RESPONSIVE
The screen should be designed to be efficient across any omnichannel digital display device or panel with hand and glove touch capabilities for touch screens.

INNOVATIVE AND SAFE
We are pushing the boundaries with new technologies, but we need to think twice about what is safe (alerting).

LOW POWER CONSUMPTION
New solutions need to meet a combination of functional capabilities while at the same time being environmentally friendly.

DURABLE
They should be resistant to vandalism while at the same time being more functional than a simple airplane seat sign.

— Source: Display Technology, 2022.

Opportunities for digital signage and passenger information solutions beat the challenges

OPPORTUNITIES

• Targeted advertising with fast, direct activation can be made a reality with digital signage.
• Direct interactive experiences with the devices.
• Dynamically integrate and display external data sources such as weather, stats, social media, RSS feeds, SQL, QR codes, etc.
• Extend the in-transit/waiting experience to every area of the trip, giving passengers a 360-degree experience and confidence that they will depart and arrive on time.
• Make your customer experience job easier using digital signage for trip-specific wayfinding, directional information, and emergency messaging.
• Create dynamic and enticing information displays, which significantly increase engagement and travel sales.
• Provide a premium experience for VIP customers that use premium vehicles or seating, providing them with an easy-to-use remote control, information personalization, and interactive features like video on demand.
• For stations, vehicles, and meeting spaces, digital signage offers hassle-free integration of external inputs such as laptops and third-party control devices.

CHALLENGES

• Effectively using digital signage and passenger information solutions can be difficult because measuring success is challenging.
• The increasing use of digital signage has also increased the amount of cyberthreats, such as phishing, ransomware attacks, and malware downloads.
• Maintaining software and hardware can be challenging and time-consuming.
• Cleaning of displays is often overlooked, negatively impacting the passenger experience.
• Acquiring and deploying digital signage can be expensive if the skills and staffing are reliant on external people.
• Securing and maintaining the devices can be very complicated and time-consuming, especially when damage is a regular occurrence.
• Readability while in motion is a key challenge when providing digital signage solutions and passenger information in-transit because it must perform well during high vibration, reduced visibility, and adverse weather conditions.

— Source: ScreenCloud, 2023, AZULLE, 2021

Digital signage delivers broad technical and business benefits

IT BENEFITS

• Enhance the passenger experience by creating 360-degree in-transit and waiting experiences no matter where the passenger is located.
• Increase revenue through third-party advertising and developing unique interactive marketing messages.
• Provide personalized experiences for passengers through vibrant digital signage, passenger information, and mobile application services.
• Remain competitive by maintaining a healthy and sustainable business in the digital economy by continuing to advance in digital experiences.
• Gain insight into passenger engagement behaviors through digital signage and interactive passenger information impressions.

BUSINESS BENEFITS

• IT will be seen as a valuable partner and will enable the success and transformation of the business while elevating the CIO’s influence with the leadership team.
• The business will enhance its investment in technology that enables a holistic and seamless passenger experience.
• Gain insightful data and analytics through digital signage and passenger information solutions reporting with real-time and delayed customer interaction data.
• IT, marketing, and transportation management departments will begin collaborative work with a digital signage and passenger information initiative that broadens the IT department’s stature within the business.

— Source: ScreenCloud, 2023, AZULLE, 2021

Create a 360-degree customer experience

Digital solutions are creating a holistic customer experience.

— Source: TripSpark, 2023.

Deliver real-time passenger and operator information

Information anytime, anywhere, and on any device is the key to engagement.

— Source: ETA Transit, 2020.

Utilize a wider array of digital technologies

Being transparent means being live and being helpful to customers.

— Source: Alamy, 2023; dribble, n.d.; ITESMEDIA, n.d.

Operating and maintaining digital signage can be difficult, but it is worth the effort

Ongoing maintenance is a key component of any digital signage and passenger information plan. As the organization relies more and more on digital signage and passenger information to market the products and services and to engage and entertain customers, signage is only going to be effective if it’s attractive and functioning properly.

CLEANING DIGITAL SIGNAGE

Since the COVID-19 pandemic, customers are more conscious of the cleanliness of touchscreens and other digital signage devices. Displays should be cleaned regularly with screen-safe antimicrobial wipes. Digital cleaning services are also available in the marketplace and can be added as a monthly or weekly service. This is valuable for high-traffic areas. Displays should be dusted periodically to avoid interference with operation. Outdoor digital signage requires routine inspection of the supporting and protective structure to ensure they remain safe and waterproofed.

SOFTWARE MAINTENANCE

Digital signage and passenger solutions should be kept up-to-date and patched to maximize performance and uptime. Security patches are extremely important to secure sensitive information across the network. Digital displays and passenger information solutions are at risk of security threats whereby hackers may attempt to take control of the service and content to spread disinformation or to collect information. Organizations should conduct regular reviews to ensure the software operates at its optimal capabilities.

HARDWARE MAINTENANCE & REPAIR

Transportation leaders should invest in high quality commercial-grade digital signage and equipment that’s designed to operate 24/7 within a variety of harsh environments. Leaders should implement a comprehensive plan for proactively maintaining, repairing, and replacing equipment. Marketing and IT teams often lack the knowledge or staff capacity to address issues in a timely manner. They therefore run the risk of negatively impacting customers that rely on the digital signage for planning and progressing on their journeys.

NETWORK MONITORING

Passenger digital signage will primarily be located at high-traffic public areas, so it's important to restrict physical and virtual access. All devices must be adequately secured to structures where possible and all content players should be kept within secure, break proof, and difficult-to-access locations. Where possible, there should be monitoring by video, network, and staff. Network performance testing is vital for ensuring optimal performance of the displays as customers have time sensitivities to consider and vehicles must remain connected while in motion.

— Source: Sage Net, 2021, Broadsign, 2017.

Triple-lock digital signage and passenger information

Passenger transportation leaders need to be security conscious, when it comes to digital signage and passenger information, to ensure that the content being streamed over their network is not going to be illegally accessed, copied, hacked, or tampered with. Solutions should have basic security features such as digitally signed playlists, selection lists, and media lists that the system administrator can control for selective viewing of content. Robust solutions will have additional locks and keys where they can prevent unauthorized access to media files, livestreams, and other content as it’s distributed.

Three major types of content security systems to look for are:

Info-Tech Insight

Triple-lock is a digital signage solution with all three security protocols that can be integrated into a single digital signage system. This simplifies installation, administration, and content management.

— Source: Media Star Systems, 2021; Digital Signage Today, 2020.

Develop a collaborative operating model for digital signage

DIGITAL SIGNAGE OPERATING TEAM

It’s important to consider the team that will be responsible for operating and maintaining the digital signage. A leader for this initiative may have been identified, but they can’t work in a silo. Decide on a cross-functional team of individuals that will be responsible for the daily tasks, strategic plans, and maintenance of the hardware and software.

IT will play a role in this initiative but will need to collaborate with other departments, such as the operations and transportation management team, to properly support and maintain the signage.

IT AND IT SECURITY DEPARTMENT

The IT and IT security departments own and manage the digital signage and IPTV system to provide security, ensure proper network connectivity, and enable the rest of the business to be successful as a user of the signage. IT and IT security are the back-of-house administration team that takes care of the items end users would not see, such as device protection, end-user and consumer protection, and auditing.

OPERATIONS AND FACILITIES DEPARTMENT

The operations and facilities departments may be partially responsible for the installation and maintenance of digital signage and passenger information due to skills with the departments. The IT team may own a project but that doesn’t mean they are exclusively responsible for every initiative. Some vendors and third parties may also provide the installation and ongoing maintenance of digital signage and passenger information solutions.

Note: Operating models vary per organization depending on size and business needs. This is only an example of the most high-level and generic operating model.

Design your digital signage technical architecture

Note: System inputs, outputs, and architecture vary per vendor. This is only an example of the most high-level and generic implementation.

Visual experiences don’t stop at digital signage and passenger information

IMMERSIVE TRAVEL EXPERIENCES

Deliver immersive and 360-degree experiences to customers by creating digital experiences for recorded games that allow customers to be on the trip with the family, watching every moment of the trip up close and personal. With advancements in augmented reality (AR), virtual reality (VR), and mixed reality (MR), this experience is possible for a variety of settings. Those people that are afraid of travel can benefit by seeing and feeling what it will be like during the different modes of travel. The 360-degree videos can be enhanced with music to make it more entertaining whilst remaining informative.

Visit this link for an example

INTERACTIVE MIRRORS

Mirrors that double as an interactive screen, like digital signage, can be leveraged for premium customers or just inspiration for building and inspiring customer loyalty. These mirrors are being used to request services, order products for suites in certain settings, access entertainment for social settings, and ask questions. They can provide intelligent suggestions through live data. As these mirrors are used, they can collect data to create profiles for customers to better understand who and what their interests are. The retail industry has created interactive mirrors for change rooms, service, delivery, selfies, and purchasing to be fun and drive loyalty.

Visit this link for an example

AUGMENTED WINDOWS

Travelers are using your services for a huge variety of activities and now operators can adapt their solutions to offer more interesting experiences. These dynamic displays can be used to turn any window into an interactive tool for passengers. When combined as a smart window that adjusts to the time of day and augmentation to make it interactive, the customers can gain a more insightful experience. It can either be a purely informational opportunity or it can be an entertainment planning opportunity. The travel industry has some experience with this type of technology.

Visit this link for an example

MOTION-ACTIVATED WALLS

Motion-activated walls take regular video walls to the next level. These are video walls with an LED canvas that follows anyone who walks by it with infrared cameras. Examples of videos include landscapes, weather, seasons, etc. They provide a captivating experience both inside and outside if placed strategically by the venue’s windows. The real estate industry has implemented motion-activated walls within lobbies and hallways of apartment and condo buildings to provide tenants and visitors with unique experiences as well. The travel industry can use them to create ambiance for waiting areas, stations, and lounges.

Visit this link for an example

Developing your customer persona is the first step in value creation approach

Identify digital opportunities for digital signage and customer journeys for passenger information

Tracking key performance indicators will optimize the fan journey

Key performance indicators (KPIs) for digital signage should not only indicate the return on investment but the return on involvement as well.

The organization will need data and analytics that tells them if customers are:

• Engaged
• Having a good experience
• Informed or entertained
• Continuing to use high value services thus driving up loyalty

KPIs to use for measuring success:

• Impressions
• Clickthrough and conversion rates
• Walkthrough audits (observing how customers use and react to the services)
• Customer satisfaction surveys
• Dwell time per customer on digital signage or passenger information
• Pre- and post-campaign product purchases, attach rates, and visitors
• Walkthrough audits to gain operator feedback about customer comments
• On-time tracking statistics from the application

— Source: Visix, 2019

Key players in digital signage

Info-Tech identified eight key players in the digital signage and IPTV technology space that have baseline functional viability for any passenger transportation business.

Comparative analysis of digital display vendors

Yodeck

• PRODUCT: Yodeck
• SOFTWARE: Yes
• HARDWARE: No
• EMPLOYEES: 11-50 (LinkedIn)
• HEADQUARTERS: San Francisco, California
• WEBSITE: yodeck.com
• FOUNDED: 2012
• PRESENCE: Privately held

Vendor Description

Yodeck began in 2015 with a team of three software developers. In less than five years, Yodeck went from having one test customer to earning the trust of industry leaders. However, its core mission stayed the same: to offer professional, easy, and affordable digital signage to all.

Yodeck currently powers tens of thousands of screens across the world, with more than 5,000 clients and 300 reselling partners globally. Market leaders such as Delta Airlines, Perth Airport, and Ford trust Yodeck for their digital signage strategy.

Focusing on simplicity and ease of use, Yodeck is one of the fastest growing companies in the digital signage industry. It serves all kinds of businesses and organizations regardless of size, from the smallest customer to signage networks with thousands of screens.

Product Description

Yodeck is a screen-management platform that allows organizations to power screens with any type of content or widgets and instantly amaze the target viewers. Unbeatably easy, professional, and extremely secure.

With Yodeck, organizations can create, design, and schedule content easily from the web, no matter how far away the user is from the screens. Effortlessly add (with drag and drop) media like videos, images, PDF files, Office docs, data dashboards, and social media widgets to get messages across to customers, visitors, or employees.

Strengths

• Cost-effective solution at a fraction of the price of competitors.
• Three tiers of pricing plans based on users’ needs.
• Can upload any kind of content from any location, webpage, widget, or saved file.
• Cloud solution for easier implementation and operational support.
• Offers the ability to display reports and web-based dashboards on screen, where they already have integrations with some of the most common tools such as Tableau, Power BI, Trello, and Google Analytics.

Visit the Yodeck tutorial

Challenges

• No integration with POS, even with an API.
• Only provides software for digital signage.
• Does not provide IPTV nor can it be integrated.
• Only cloud-based and does not provide an on-premises or hybrid solution.
• Is only compatible with Raspberry Pi and web players – purely a software company.

Yodeck Web Player setup overview

VITEC

• PRODUCT: VITEC
• SOFTWARE: Yes
• HARDWARE: Yes
• EMPLOYEES: 201-500 (LinkedIn)
• HEADQUARTERS: Paris, France
• WEBSITE: vitec.com
• FOUNDED: 1988
• PRESENCE: Privately held

Vendor Description

VITEC is a market-leading provider of IPTV, video streaming, and digital signage solutions that help organizations harness the power of video to engage, empower, and evolve. VITEC is a pioneer in the design and manufacture of hardware and software for video encoding, decoding, transcoding, archiving, and streaming over IP.

VITEC’s end-to-end video streaming solutions enable customers to capture TV and video content directly from any source and manage its delivery, as channels or within digital signage screens, to any connected device via an existing network. Although transportation isn’t listed as a market, they support military operations that require many of the same kinds of durable signage needed for passenger transportation.

Product Description

VITEC’s award-winning IPTV platform is a powerful suite of services for content management, digital signage, video archiving, and video wall processing. It’s encode/decode solutions are 100% hardware based, including PCIe cards with software development kits for custom design or OEM for high-performance video systems.

Strengths

• Offers cloud, hybrid, or on-premises solutions.
• Provides an array of reports that can be generated to measure signage KPIs.
• System architecture designed to eliminate single points of failure and provide high reliability.
• No limits to content creation, uploads, or integrations with the CMS.
• Network and display agnostic.
• Comprehensive open API for easy third-party integration for external triggers and events.

Challenges

• No schematic function for wayfinding.
• No support for legacy or third-party media players.
• Limited experience with passenger transportation settings.
• If current POS is not already integrated with VITEC, the integration will be at an additional cost.

Visit the Vitec overview

Tripleplay

• PRODUCT: Tripleplay
• SOFTWARE: Yes
• HARDWARE: Yes for media players, third-party for signage
• EMPLOYEES: 420+
• HEADQUARTERS: London, England
• WEBSITE: tripleplay.tv
• FOUNDED: 2001
• PRESENCE: Privately held

Vendor Description

Having been selected by more than 4,000 organizations around the world since its formation in 2001, Tripleplay has established itself as a market leader in the development and delivery of business-grade digital signage, IPTV, and video streaming solutions. Tripleplay incorporates the leading ONELAN and Reserva brands.

Product Description

Tripleplay’s solutions are designed to ensure they are simple to install for integration partners, securely integrate with IT systems for network and IT managers, and are easy enough to update for marketing professionals – a true AV/IT technology.

Its core solutions are digital signage with integrated IPTV, interactive IPTV, VOD Portal, live capture and streaming, low latency HD encoding, a media video player, and a mobile media application.

Tripleplay are specialists in the manufacturing and logistics, as well as the maritime and mining industries which deal with the harsh and motion-related conditions encountered in the passenger transportation market.

Strengths

• Provides robust analytics and reporting such as system analytics for stream performance, IPTV streams, etc.
• Offers cloud, hybrid, or on-premises solutions.
• CMS can be segmented into different stakeholders and profiles.
• Provides generic mapping or interactive wayfinding functionalities.
• Can book events directly in the CMS.
• Product has been grown organically for their major markets, such as sports and entertainment.

Challenges

• If current POS is not already integrated with Tripleplay, the integration will be at an additional cost.
• Uses third-party hardware – primarily a software company but has select optimized hardware partners.
• Can do digital concierge on screen for premium suites, but this functionality comes from its hotel customers as an integration and is all manual – no AI.
• Don’t have extensive experience with passenger transportation.

Visit the Tripleplay overview

22Miles

• PRODUCT: 22Miles
• SOFTWARE: Yes
• HARDWARE: No, third-party providers
• EMPLOYEES: 55
• HEADQUARTERS: Peachtree Corners, Atlanta, Georgia
• WEBSITE: 22miles.com
• FOUNDED: 2007
• PRESENCE: Privately held

Vendor Description

22Miles is the global leader in cross-functional digital signage solutions. Its flexible system is a forward-thinking platform for organizations and facilities of all markets, providing digital connectivity, visual communications, media management, and adaptive multi-point interactive experiences.

They have some interesting capabilities for 3D wayfinding that can be used for scheduling or demonstrating routes and some attractive options for advertising signage.

Product Description

Powered by an immersive, easy-to-use content management software, the process of creating, managing, and enhancing any client's designed content has never been more accessible.

With fully customizable integrations spanning digital signage, space management, room scheduling, interactive 3D wayfinding, contactless interaction technology, large-array video walls, native or HTML mobile apps, and more, 22Miles brings limitless content experiences from idea to installation.

Strengths

• Provides robust analytics and reporting such as touchscreen reporting for CTAs, mobile interactions, etc.
• Out-of-the-box integrations to capture weather, news, and other interesting feeds.
• Offers cloud or on-premises solution.
• Provides robust wayfinding and immersive mapping features, making it a global leader in the wayfinding space.
• Hardware agnostic, not limited to any kind of hardware.

Challenges

• All integrations are at an added cost to set up each API and filter the data sets.
• Hybrid solution is available, but 22Miles does not recommend it.
• Does not provide IPTV but can integrate into a third party.
• May require some technical skills in-house in order to maximize benefit.

Visit the 22 Miles overview

Daktronics

• PRODUCT: Daktronics
• SOFTWARE: Yes
• HARDWARE: Yes
• EMPLOYEES: 1,001-5,000 (LinkedIn)
• HEADQUARTERS: Brookings, South Dakota
• WEBSITE: daktronics.com
• FOUNDED: 1968
• PRESENCE: NASDAQ: DAKT

Vendor Description

In 1968, Daktronics began with a purpose: to provide career opportunities to South Dakota college graduates who were having difficulty finding challenging careers within the state. That remains an important part of its purpose. But its vision and company have grown. The success of its scoreboards, large-screen displays, messaging displays, audio systems, and their respective control systems means Daktronics’ work is visible worldwide. The services it delivers to its customers are critically important to their success as well.

Daktronics develops solutions. It leads the LED video and messaging display industry because it focuses on solving customers' challenges. It stands behind its promises with quality products and reliable services.

Product Description

Every day, in nearly 100 countries around the world, millions of people depend on Daktronics scoring and electronic display systems for information and entertainment. Its LED displays provide vital travel information in airports and train stations, and along highways. They also tell the price of gas and advertise store specials as you make your daily commute and enhance your passenger experience when you're in a station, whether waiting for a bus, plane, or train.

Strengths

• Provides robust analytics and reporting for the CMS and signage.
• Offers cloud, hybrid, or on-premises solutions.
• Their displays are designed to be durable and long lasting.
• Has a complete section of its business dedicated to security.
• They have customers in air, rails, and bus segments of the transportation industry where legibility and durability are vital.

Challenges

• If current POS is not already integrated with Daktronics, the integration will be at an additional cost.
• Does not offer wayfinding capability but can be integrated with a third party.
• Does not offer concierge services as a capability but can partner with a third party to provide this service.

Visit the Daktronics overview

Poppulo

• PRODUCT: Poppulo
• SOFTWARE: Yes
• HARDWARE: No, third-party providers
• EMPLOYEES: 201-500 (LinkedIn)
• HEADQUARTERS: Denver, Colorado
• WEBSITE: poppulo.com
• FOUNDED: 2005
• PRESENCE: Privately held

Vendor Description

Four Winds International (FWI), founded in 2005, acquired SmartSpace and Poppulo in 2021. It then changed to take on the name of Poppulo. FWI was one of the best digital signage software companies available on the market. Digital signage is everywhere – airports, hotels, casinos, college campuses, and more. FWI provides enterprise-grade digital signage networks. Its platform powers millions of screens around the world, supporting communications initiatives for American Airlines, Norwegian Cruise Lines, and Boeing as well as thousands of other organizations across multiple industries.

Product Description

In addition to helping clients communicate more effectively with a variety of digital signage solutions, Poppulo is helping some of the most recognizable companies in the world transform their employee and customer experiences with omnichannel communications.

Its intuitive, cloud-based digital signage platform is designed to maximize the benefits you can receive from digital signage solutions by democratizing content creation and simplifying device management at scale.

Strengths

• Provides services for multiple industries where it is a proven leader in the market.
• Has a robust digital concierge and kiosk solution that can be leveraged for premium services.
• Provides robust analytics and reporting for the CMS and signage.
• Provides additional services beyond the traditional vendor for communications to further engage customers and employees.
• Creates a more immersive passenger experience.
• Offers cloud, hybrid, or on-premises solutions.

Challenges

• Multilanguage capability is unknown or not offered.
• Does not provide IPTV, nor does it distinguish if it can integrate with a third party to provide IPTV.
• If current POS is not already integrated with Poppulo, the integration will be at an additional cost.
• It has push notifications and alerts, but it lacks wayfinding capabilities.

Visit the Poppulo overview

NoviSign

• PRODUCT: NoviSign
• SOFTWARE: Yes
• HARDWARE: Yes, several third-party partners
• EMPLOYEES: 11-50 (Crunchbase)
• HEADQUARTERS: Tel Aviv, Israel
• WEBSITE: novisign.com/
• FOUNDED: 2011
• PRESENCE: Privately held

Vendor Description

Founded in 2011, the digital signage software is sold as software as a service (SaaS) that enables management of dynamic digital signage campaigns, from the cloud to IP-based digital signs anywhere in the world.

You can broadcast targeted messages to any number of signs, at an unlimited number of locations in real-time.

Some of NoviSign clients include Disney, Ikea, Dole, Home Depot, NASA, Nokia, Ferrari, and Papa John’s Pizza.

Product Description

NoviSign’s web-based digital signage software online studio has over 20 drag-and-drop widgets to choose from so customers can quickly design and manage engaging content that features live social media streams, data-driven polls, fun interactive games and media-rich zones that feature videos, RSS feeds, HD images, scrolling text, weather, and more.

Their digital signage solution can be used for travel time displays, infotainment with video playlists, wayfinding, emergency feeds, information boards, and travel promotions.

They offer a library of pre-designed template that can be tweaked for their specific industry needs.

Strengths

• Provides services for multiple industries, including transportation.
• Has a digital price checker kiosk solution that can be leveraged for stores, restaurants, and shops.
• Provides robust analytics and reporting for the CMS and signage.
• Digital signage studio with many templates and widgets.
• Handles real-time content and schedules.
• Provides an admin dashboard and a touch price-checker kiosk capability.
• Offers cloud or on-premises solution.

Challenges

• Multilanguage capability is limited to English and Spanish.
• Limited 3D-like templates.
• Some RSS feeds are incompatible.
• Limited ability to modify shapes and designs.
• Doesn't do concierge POS integration so it can't be used for premium services like Suite sales for travelers.
• Does not provide IPTV.

Visit the NoviSign overview

OptiSigns

• PRODUCT: OptiSigns
• SOFTWARE: Yes
• HARDWARE: Yes, integrates with third-party providers
• EMPLOYEES: 11-50 (Crunchbase)
• HEADQUARTERS: Houston, Texas
• WEBSITE: OptiSigns
• FOUNDED: 2015
• PRESENCE: Privately held

Vendor Description

Founded in 2015, OptiSigns is a smaller company that has been in business for several years but has only been experiencing more rapid growth over the past three years as companies are looking for more ways to present information to customers and employees.

They have centered their solution strategy around the concept of simplicity of design, the ease of mass deployment, and low effort maintenance.

Product Description

The solution uses an ultra-lightweight digital signage player that runs on Linux, is optimized to only consume 128MB memory, and is ARM (advanced RISC machine) compatible. This means that it is optimized to use less resources and therefore run well on small form factor devices such as tablets and mobile.

It’s developed with hardware accelerated rendering and video playback to ensure smooth performance and will scale for any device.

Has a built-in GUI editor and some AI for adapting to viewer demographics.

Design to work with Smart IoT devices such as Smart TV’s.

Embed URL’s or share screen to the device for live updates.

Strengths

• Provides services for multiple industries.
• Runs on a player that can be customized for the content desired on each screen.
• Has unlimited cloud storage.
• Advanced analytics, playback reporting, and a dashboard report and data export capabilities.
• Has availability of over 500 templates and a canvas editor for customizing the templates.
• Can use Amazon Firestick as your digital signage player, or use any Android, Windows, Linux, Raspberry Pi, or Roku devices.
• Offers cloud with a player.

Challenges

• Multilanguage support for eight languages.
• Does not provide IPTV, nor does it distinguish if it can integrate with a third party to provide IPTV.
• Doesn’t connect to POS services for restaurant and suite services.
• Need the Pro Plus in order to get robust security that is a must in today’s environment.

Visit the OptiSigns overview

Some passenger information solutions

Info-Tech identified six key players in the passenger information technology space that have baseline functional viability for any transit business.

Comparing some passenger information vendors

Televic GSP

• PRODUCT: Passenger Information and Communications Systems
• SOFTWARE: Yes
• HARDWARE: Produced but can also integrate with Siemens
• EMPLOYEES: 750+ (ZoomInfo)
• HEADQUARTERS: Izegem, Belgium
• WEBSITE: televic.com
• FOUNDED: 1946
• PRESENCE: Privately held

Vendor Description

Founded in 1946, Televic GSP is one of the oldest communication systems companies in this segment but continues to create new innovations (History | Televic).

This is a company that has many firsts on the path to providing industry-leading visual and passenger information systems. It offers a wide variety of passenger displays and seat reservation displays as well as live streaming displays that can be used to delight customers. It has live displays that can be used for CCTV in cabin safety and investigations when problems occur.

Product Description

The Televic Group has over 100 patents related to its communications solutions covering its dedicated rail, conference, education, and healthcare markets.

Its product solutions cover both hardware and software for conferencing, education, healthcare and rail display, information, and communications.

Other solutions include information management, video surveillance, onboard networks, seat reservation, advertisement management, condition-based maintenance, and bogie control/safety systems (for track monitoring and condition management).

Strengths

• Provides a full suite of services of the rail industry.
• ISO 9001, 14001, 45001, and IRIS (international railway industry standard) certified.
• Onboard network for passenger information, video safety, and WI-FI connectivity.
• Audio system for passenger alerts.
• Has a seat reservation system.
• Provides integration to other sources for live data integration.
• Crew mobile application.
• Mechatronics rail safety system.
• Offers cloud, hybrid, or on-premises solutions.
• Strong focus on cybersecurity.

Challenges

• Multilanguage is done by creating a language group and collecting publications into a container and then selecting the applicable language items for displaying.
• Doesn’t support other industries beyond rail-based services which are primarily in the USA, France, and Netherlands.
• If current POS is not already integrated with FWI, the integration will be at an additional cost.

Visit the Televic overview

Nomad Digital

• PRODUCT: Nomad Digital
• SOFTWARE: Yes
• HARDWARE: No, third-party providers
• EMPLOYEES: 75,000 (parent company: Alstom)
• HEADQUARTERS: Denver, Colorado
• WEBSITE: nomad-digital.com
• FOUNDED: 2002
• PRESENCE: Public – Alstom paris stock exchange since 1998

Vendor Description

Founded in 2002, Nomad Digital became a wholly owned subsidiary of Alstom, which was founded in 1928 and is considered one of the leaders in mobility solutions providers built on sustainable foundations for the digital age.

Nomad Digital is a specialist in intelligent transport for passengers and operators by improving connectivity on the move. The integration of Nomad Digital solutions into an on-board environment offers higher connectivity, journey information, entertainment, operational fleet efficiency, and passenger satisfaction.

Product Description

The mantra of Nomad Digital is connecting everything, and it certainly does have a solution-set that offers intuitive capabilities and user friendliness.

This solution incorporates customer loyalty capabilities that offer discounts on services, notification and alerts, booking of trips and taxi pickups, entertainment and advertising services, concierge services, monitoring for customers and operators to ensure safe travel, and dynamic crown monitoring and measuring.

Strengths

• Provides services for multiple fleet and rail.
• Onboard Network for passenger information, video CCTV, and WI-FI connectivity.
• Real-time journey information.
• Provides robust analytics and rail condition reporting.
• SECaaS security management for risk and vulnerability management.
• Onboard network provides access to payment and ticketing facilities and priority access.
• Entertainment system.
• Offers cloud, hybrid, or on-premises solutions.

Challenges

• Unclear how much multilanguage capability the onboard system has.
• Doesn’t appear to have a dynamic onboard seat reservation and management system for passengers.
• Isn’t ISO 9001, 14001, 45001, and IRIS (international railway industry standard) certified.

Visit SECaaS example

Visit Engage portal example

Visit passenger access example

Visit crowd measurement

Hanover Displays

• PRODUCT: Hanover Displays
• SOFTWARE: Yes
• HARDWARE: No, third-party providers
• EMPLOYEES: 300+ (website)
• HEADQUARTERS: Lewes, UK
• WEBSITE: hanoverdisplays.com
• FOUNDED: 1985
• PRESENCE: Privately held

Vendor Description

Founded in 1985 in the UK with worldwide offices in France, Spain, Germany, Italy, Australia, and a second production facility in the USA with sales representation all over the world.

It is ISO 9001:2005 and 14001:2015 certified and is a member of the nonprofit ITxPT association that enables an open architecture, data accessibility, and interoperability between IT systems. Specifications for the standard are publicly available.

Product Description

It offers products that cover an array of flexibility with passenger information systems, destination displays, both static and live wayside displays, and rail systems with EN50155 and EN45545 certification.

It offers Helen software that provides for multilanguage support and has a message database for custom messages and features such as cut, copy, and paste.

The factories have 35 specialist machines, seven robots, and seven pick-and-place lines. Annually Hanover uses 85 million LEDs, produces 12,000 circuit boards, ships 70,000 products, and equips 25,000 vehicles.

There are seven quality checks, an R&D team of over 50 people, and more than 60 employees have been with the company 10+ years.

Strengths

• Growth of the company has been steady and practical.
• It offers robust high-definition displays that are built-in and wall hanging.
• It has a high focus on quality, diversity, social responsibility, and ethics.
• Load by USB and offers multiple languages.
• It has both static and touch screen options.
• Offers passenger routing, LED and high-definition displays, passenger information and multi-media displays with wayfinding and live status updates.
• Offers cloud, hybrid, or on-premises solutions.

Challenges

• Geared mainly toward the rail industry.
• Doesn’t offer a concierge kiosk user experience.
• Doesn’t integrate with POS to buy and track tickets.

Visit Innovation example

Visit Passenger Displays example

Visit Video Library example

UBI Transport

• PRODUCT: UBI Transport
• SOFTWARE: Yes
• HARDWARE: No, third-party providers
• EMPLOYEES: 200 (website) – acquired Actoll in 2022
• HEADQUARTERS: Mâcon, Bourgogne, France
• WEBSITE: ubitransport.com
• FOUNDED: 2012
• PRESENCE: Privately held

Vendor Description

Founded in 2012, it is primarily operating in France but has been growing rapidly and are working to expand internationally. It aims to become a global, digital, and inclusive player in the mobility sector.

UBI Transport is a software developer and has created a new generation of powerful, agile, digital solutions. It combines the expertise of French engineers and European public transportation best practices to build best-in-class intelligent transportation systems to improve day-to-day mobility. As an integrator, UBI Transport works with regions of all sizes.

Product Description

UBI Transport proposes a suite of dedicated software solutions with integrated CAD/AVL and digital fare collection and a passenger information system for fixed-route, intercity, and employee transportation, either as a complete package or flexible, scalable options.

Depending on the customer’s needs, the solution can be customized for transit planning to real-time monitoring of services and events, numerous possibilities in fare design for optimization of the system.

In addition to this, it has sector-specific solutions and a trip and dispatch tool for demand-response transportation services.

Strengths

• Focused primarily on the bus and small transit sector.
• Growing rapidly.
• The application is mobile-aware so that it adapts to the device being used.
• The application can be QR code activated.
• Passenger information sharing network for interoperability.
• Commercial and school buses.
• Passenger Information and ticketing services.
• Network topology, vehicle maintenance, SMS alert management, online shop, navigation aid for the driver, BIV connection, and other services.
• Won the French Tech 120 award in 2023 and Red Herring Global 100 in 2022.
• Offers a cloud solution.

Challenges

• Multilanguage limited to French and English.
• It provides some global services but primarily operates in France.
• Some risk associated with the Calypso information sharing.

Visit the UBITransport overview

Dysten

• PRODUCT: Dysten
• SOFTWARE: Yes
• HARDWARE: Yes, some distribution partnerships
• EMPLOYEES: 51-100 (Crunchbase)
• HEADQUARTERS: Zabrze, Slaskie, Poland
• WEBSITE: dysten.pl
• FOUNDED: 1999
• PRESENCE: Privately held

Vendor Description

Founded in 1999 in Poland and recognized with a Best Railway Passenger award in 2018.

Dysten was also recognized by British SME News magazine as a winner in the UK Transport Awards as the best European manufacturer of variable message signs and parking displays in 2021.

It is ISO 9001:2015 with 1,396 realizations and 6,049 devices and is expanding its services as it continues to grow.

Product Description

Although Dysten is a relatively small company compared to several others in this market, they do offer a wide portfolio of solutions and are expanding their geographical reach.

It offers passenger information systems for railway, displays (LED, TFT, LCD), variable speed signs, LED parking displays, e-paper passenger information displays, destination boards, video walls, and PA and sound systems.

Dysten also offers both the digital signage media and the digital signage software.

Strengths

• Provides services for buses, trains, and trolley buses in very large and highly complex public transportation service.
• The real-time application service keeps customers up to date throughout the journey.
• Displays adjust based on weather conditions and video monitoring provides safety.
• Multi-sided scoreboards and entertainment systems can be adapted for lounge entertainment.
• Customer displays of all shapes and sizes depending upon requirements.
• Sturdy design.
• Offers cloud, hybrid, or on-premises solutions.

Challenges

• Some multilanguage capability.
• Offers high definition, but for passenger information the majority are lower resolution display units.
• It develops most of its own products but does some integration with other products.
• Global footprint of the company is limited.

Visit company overview example

Passio Technologies

• PRODUCT: Passio Technologies
• SOFTWARE: Yes
• HARDWARE: Yes, for On-Board Camera & Video
• EMPLOYEES: <25 (Zoominfo)
• HEADQUARTERS: Atlanta, Georgia
• WEBSITE: passiotech.com
• FOUNDED: 2010
• PRESENCE: Privately held

Vendor Description

Founded in 2010, Passio Technologies is a newer and smaller passenger transportation solution provider.

Mitch Skyer, president of Passio Technologies, has been named chairman of the Bylaws Committee for the Georgia Transit Association (GTA), a nonprofit organization dedicated to improving public transportation in the state of Georgia. Based in Griffin, the organization provides a forum for agencies to exchange ideas and best practices and advocates for legislation.

Passio acquired Solstice Transportation Group since 2007, Faster Asset Solutions in 2022, and ParaPlan in 2019.

Product Description

Passio provides modular and innovative solutions to transit companies of all types with over 250 clients and unique product applications that separate Passio from some of its competitors.

It has an application for passengers (Passio GO), and the ability for riders to text their feedback to agencies using BusBuzz.

Passio has recently added contact tracing to their list of available solutions, along with Request & GO, an application bus request feature. It has AVA,* LED, and APC** needs accounted for.
* Abandoned Vehicle Abatement ** Automatic Passenger Counting.

Strengths

• Provides services over a single integrated platform for passengers and operators.
• Real-time passenger application.
• Passenger counting and automated audible notification and alerts for customers.
• On-demand scheduling and management for paratransit.
• Dynamic customized reports and dashboards.
• Onboard WI-FI and student ID cards for onboard safety.
• Automated customer surveys and video monitoring.
• Offers numerous integrations through partner agreements.
• Amazon cloud and GitHub connectors.

Challenges

• Multilanguage capability is unknown or not offered.
• Most of the customer-base is in Georgia and Florida, USA, but it has some good partnerships and technology.
• If current POS is not already integrated with FWI, the integration will be at an additional cost.

About Passio Technologies

Validate the organization’s position on the digital experience roadmap

Follow the digital experience roadmap for a successful business transformation. As the digital maturity evolves, there will be less requirement to revisit all steps within the maturity however the business-aligned IT strategy and/or the digital business strategy should be refreshed annually.

Recommendations

Use our application selection process which is thorough and easy to perform.

Design a digital business strategy to capture customer and employee needs that can serve to transform the customer experience through digital solutions.

Launch digital solutions that elevate marketing, sales, operations, collaboration, engagement, service, and service capabilities.

It is imperative to focus on the digital risks associated with digital transformation initiatives at the level of structural and operational changes in the organization.

Info-Tech Resources

Rapid Application Selection Framework

Define Your Digital Business Strategy

Build a Digital Workspace Strategy

Empower Members Through Digital Engagement

Achieve digital resilience by managing digital risk

Double Your Organization’s Effectiveness With a Digital Twin

Refer to the blueprint Define Your Digital Business Strategy to determine the value and priorities of your own digital signage initiative

Discover value-driven approaches to digital transformation that allow you to identify what aspects of the business to transform, what technologies to embrace, what processes to automate, and what new business models to create. This approach to digital transformation unifies digital possibilities with your fan experiences.

• Design a strategy to apply innovation to your business model, streamline and transform processes, and make use of technologies to enhance interactions with customers and employees.
• Use a digital strategy to transform manual and labor-intensive processes into automated solutions that de-risk the value chain.
• Create a balanced roadmap that improves digital maturity and prepares the business for long-term success in a digital economy.

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