Industry Coverage icon

Leverage Digital Signage for a Better Passenger Experience

Honor the value of passengers by providing outstanding digital customer experiences all along the passenger route.

Unlock a Free Sample
  • It’s difficult to keep up with the demand for information to satisfy customers so the CIO must work closely with the operations and business leaders to ensure there is a coordinated effort to satisfy customers’ needs for more information.
  • There is no consistent method for effectively planning and managing the digital transformation to produce for digital signage and passenger information solutions because there are greater demands for more capital and operating spend.
  • Determining what solutions will work best for which different requirement is difficult because there are several key stakeholders such as Marketing, IT, Operations, Transportation, Customers, Suppliers, and Partners that need to be coordinated and accepting of the changes.

Our Advice

Critical Insight

  • Gain real insight into the features and market solutions that will dazzle your customers and create personalized information which in turn will develop a loyal following for your brand and your staff.
  • Whether your passengers are in a hurry or simply travelling for a relaxing vacation – they want and need an efficient and personalized experience.
  • By taking a page out of the Sports and Entertainment Industry where digital signage and information flows freely across all dimensions of the customer experience, you can create magnificent levels of customer loyalty through rapid, personalized, and informative digital solutions.

Impact and Result

  • Identify: Clarity as to what’s important to passengers and how you can use tools to satisfy customer needs.
  • Prioritize: Tools and technology that will meet your needs based on critical features and functions that can be leveraged for high efficiency, lower cost, enhance collaboration, transparency, streamlined passenger experience, and greater loyalty which translated into greater profitability.
  • Align: After establishing what technologies are needed for your digital signage and passenger information solution you will form the team that will be needed for the selection and implementation.

Leverage Digital Signage for a Better Passenger Experience Research & Tools

1. Leverage Digital Signage for a Better Passenger Experience Deck – Learn about why a digital signage and passenger information solution is important to your business.

Understand why the CIO should be taking a leadership role toward ensuring an effective process has been put in place for identifying and selecting the right solution for the business.

Learn about the processes, tools, and technologies that can be used to get a digital signage and passenger information solution that will dazzle your customers with real-time information and transparency to delight them on their journey.

2. Digital Signage and Passenger Information Customer Journey Mapping Tool – Use this tool to map out your specific customer journeys and the opportunities for new technological solutions that will enhance their customer experiences.

Developing your customer persona is the first step in value creation approach.

Identify digital opportunities for digital signage and passenger information customer journeys.

Unlock a Free Sample

Leverage Digital Signage for a Better Passenger Experience

Honor the value of passengers by providing outstanding digital customer experiences all along the passenger route.

Analyst Perspective

Good digital signage is key for a great customer experience and for driving social engagement.

Passenger transportation hasn’t evolved as rapidly as it could, and this is a lost opportunity because customers expect high levels of engagement. Many businesses haven’t evolved beyond one-way announcements and pull cords used in buses.

The modern passenger is somebody that uses social media tools for both work and play. They expect to have socially immersive experiences that are delivered live and on demand.

Information can and should be at their fingertips throughout the travel experience. The complexity lies in the context. Information and entertainment providers need to consider the context of the passenger. The greater the context for social interactions, the greater the customer loyalty.

Info-Tech’s approach focuses on an analyst’s investigation of the challenges in the market and feedback about solutions that can be leveraged by customers to accelerate their transition to digital signage solutions for a more immersive passenger experience.

70% of consumers purchase more from companies that offer seamless, conversational experiences.
– Zendesk, 2023

Photo of Kevin Tucker

Kevin Tucker
Principal Research Director, Manufacturing Research
Info-Tech Research Group

Executive Summary

Your Challenge

It’s difficult to keep up with the demand for information to satisfy customers. The CIO must work closely with the operations and business leaders to ensure there is a coordinated effort to satisfy customers’ needs.

There is no consistent method for effectively planning and managing the digital transformation and this causes new demand for capital and operating spend.

Determining what solutions will work best for which requirement is difficult because there are several key stakeholders such as marketing, IT, operations, transportation, customers, and partners.

Common Obstacles

Gaining access to all the beneficial locations for digital signage and passenger information solutions can be very difficult because many of them may be owned by third party businesses or city services that take time and money to resolve.

The digital landscape is rapidly changing, and the CIO must stay abreast of the changes in order to effectively advise and support the business while maintaining cost efficiency.

Gaining the experience and understanding of what relationships are most beneficial for long term success across the digital ecosystem.

Info-Tech’s Approach

Determine how the business can increase customer satisfaction and improve business value by using digital signage and passenger information solutions to provide real-time and predictive information capabilities.

Use our persona and journey mapping tools to determine what opportunities and gaps must be considered for each stakeholder and initiative.

Through vendor research and analysis, Info-Tech has identified the digital opportunities that each vendor offers and how the implementation can be fast-tracked with Info-Tech’s Rapid Application Selection Framework.

Info-Tech Insight

Digital is beginning to permeate passenger journeys that help to increase customer value. Digital signage and passenger information are two of the hottest areas of focus with customers’ increased need for real-time information.

Digital signage for passengers

The concept of digital signage for passengers is an evolving narrative as new technologies are being discovered at an ever-increasing frequency. In addition to the new types of hardware shapes and sizes there are also new levels of intelligence being placed in the software that offer greater personalization.

Making passenger experiences more personal is becoming paramount to competitive advantage. Being able to offer real-time information and services through digital signage and passenger information is becoming a fundamental expectation as more and more people have devices that monitor all other aspects of their lives in real-time. Real-time personalized experiences are the “Holy Grail” of transit experiences for customers.

Digital signage market is growing

The need for information is driving the spending and market value globally.

A diagram that shows Digital Display Growth in 2016 and 2021

Showing the value of the worldwide digital signage display market in 2016 and the forecasted amount for 2021.
—Source: Statista, 2023, “Value of the digital signage display market worldwide in 2016 and 2021”

A diagram that shows Digital Signage Global Market Value in 2016 and 2023.

Showing the value of the worldwide digital signage market in 2016 and the forecasted amount for 2023.
—Source: Statista, 2023, “Value of the digital signage market worldwide in 2016 and 2023”

Stations are ramping up systems with real-time information

Customers are demanding more timely information from passenger service providers to manage expectations on time and passenger safety.

A diagram that shows Transit with Information Systems

Bus services have a lot of opportunity to learn how to deliver more passenger information systems for customers of the rail industry.
— Source: Statista, 2022.

The speed of travel is continuing to rise

Information must be delivered in a timely manner to meet shortened travel times provided by faster train speeds.

A diagram that shows the fastest trains in the world.

There has been a major jump in performance as systems that were traveling at speeds of around 140km/h a few years ago are now travelling at speeds of 400 to 600km/h.

The need for rapid information dissemination becomes vitally important as trip durations have become much shorter.

— Source: Statista, 2022.

A diagram that shows digital signage and passenger information architecture, including transportation modes, panel displays, external inputs, and data sources.

Customers are demanding digital everywhere

Digital communications are appearing in facets of the passenger journey.

Live Status

Strategic signs along routes, complemented by a mobile application can, help to eliminate customer frustrations from guessing about arrivals or reasons for delays.


Expanding the amount of situational information for customers about emergencies, cancellations, and alternative adjustments is important for building trust and loyalty.


GPS based signage can take services to an entirely new level, whereby customers can get up-to-the-minute visual feedback as to where and how the travel is progressing.


Personalization offers incredible opportunity for engagement by customer type. The instant-feedback customer is using digital solutions for 24/7 engagement with businesses.


Digital signage offers a wide array of wayfinding opportunities for passengers during ticketing, walking, and commuting toward their destination with both static and active signage.

— Source: Look, 2021

Customer satisfaction is driving the need for change

Digital communications are appearing in all facets of the passenger journey – build solutions that enhance customer satisfaction and drive profitability.

Booking Process
Accessibility and ease-of-use for all passenger types, including disabled.

Different options that will make the journey more pleasurable.

Information is easy to find and simple to use.

Excellent quality of information and services for avoiding things like over-crowding.

Proactive information around the clock and on-time services that help avoid long wait times.

Incentive driven relationships enhanced through digital display services.

Creating a virtual to physical community that engages customers with the brand.

— Source: Hubspot, 2021; Televic GSP via Anchor, 2020; Linkedin, 2021.

Digital displays must address critical capabilities

Businesses need reliable, durable, and sustainable digital solutions that meet customer needs.

Whether it is during the day, late at night, or in direct sunlight the screen must be readable.

The screen should be designed to be efficient across any omnichannel digital display device or panel with hand and glove touch capabilities for touch screens.

We are pushing the boundaries with new technologies, but we need to think twice about what is safe (alerting).

New solutions need to meet a combination of functional capabilities while at the same time being environmentally friendly.

They should be resistant to vandalism while at the same time being more functional than a simple airplane seat sign.

— Source: Display Technology, 2022.

Opportunities for digital signage and passenger information solutions beat the challenges


  • Targeted advertising with fast, direct activation can be made a reality with digital signage.
  • Direct interactive experiences with the devices.
  • Dynamically integrate and display external data sources such as weather, stats, social media, RSS feeds, SQL, QR codes, etc.
  • Extend the in-transit/waiting experience to every area of the trip, giving passengers a 360-degree experience and confidence that they will depart and arrive on time.
  • Make your customer experience job easier using digital signage for trip-specific wayfinding, directional information, and emergency messaging.
  • Create dynamic and enticing information displays, which significantly increase engagement and travel sales.
  • Provide a premium experience for VIP customers that use premium vehicles or seating, providing them with an easy-to-use remote control, information personalization, and interactive features like video on demand.
  • For stations, vehicles, and meeting spaces, digital signage offers hassle-free integration of external inputs such as laptops and third-party control devices.


  • Effectively using digital signage and passenger information solutions can be difficult because measuring success is challenging.
  • The increasing use of digital signage has also increased the amount of cyberthreats, such as phishing, ransomware attacks, and malware downloads.
  • Maintaining software and hardware can be challenging and time-consuming.
  • Cleaning of displays is often overlooked, negatively impacting the passenger experience.
  • Acquiring and deploying digital signage can be expensive if the skills and staffing are reliant on external people.
  • Securing and maintaining the devices can be very complicated and time-consuming, especially when damage is a regular occurrence.
  • Readability while in motion is a key challenge when providing digital signage solutions and passenger information in-transit because it must perform well during high vibration, reduced visibility, and adverse weather conditions.

— Source: ScreenCloud, 2023, AZULLE, 2021

Digital signage delivers broad technical and business benefits


  • Enhance the passenger experience by creating 360-degree in-transit and waiting experiences no matter where the passenger is located.
  • Increase revenue through third-party advertising and developing unique interactive marketing messages.
  • Provide personalized experiences for passengers through vibrant digital signage, passenger information, and mobile application services.
  • Remain competitive by maintaining a healthy and sustainable business in the digital economy by continuing to advance in digital experiences.
  • Gain insight into passenger engagement behaviors through digital signage and interactive passenger information impressions.


  • IT will be seen as a valuable partner and will enable the success and transformation of the business while elevating the CIO’s influence with the leadership team.
  • The business will enhance its investment in technology that enables a holistic and seamless passenger experience.
  • Gain insightful data and analytics through digital signage and passenger information solutions reporting with real-time and delayed customer interaction data.
  • IT, marketing, and transportation management departments will begin collaborative work with a digital signage and passenger information initiative that broadens the IT department’s stature within the business.

— Source: ScreenCloud, 2023, AZULLE, 2021

Create a 360-degree customer experience

Digital solutions are creating a holistic customer experience.

A diagram that shows Station and Vehicle Displays, including entertainment areas, billboards, cabin displays, head-up displays, ticket window displays, and marquee displays.

— Source: TripSpark, 2023.

Deliver real-time passenger and operator information

Information anytime, anywhere, and on any device is the key to engagement.

A diagram that shows Passenger and Driver Information, including seat-mounted entertainment, status boards, head-up displays, automated signpost, and mobile application.

— Source: ETA Transit, 2020.

Utilize a wider array of digital technologies

Being transparent means being live and being helpful to customers.

A diagram that shows The Future Fully Transparent, including passenger count, cashless payment, head-up displays, seat assignment, mobile everywhere, and passenger wifi.

— Source: Alamy, 2023; dribble, n.d.; ITESMEDIA, n.d.

Operating and maintaining digital signage can be difficult, but it is worth the effort

Ongoing maintenance is a key component of any digital signage and passenger information plan. As the organization relies more and more on digital signage and passenger information to market the products and services and to engage and entertain customers, signage is only going to be effective if it’s attractive and functioning properly.


Since the COVID-19 pandemic, customers are more conscious of the cleanliness of touchscreens and other digital signage devices. Displays should be cleaned regularly with screen-safe antimicrobial wipes. Digital cleaning services are also available in the marketplace and can be added as a monthly or weekly service. This is valuable for high-traffic areas. Displays should be dusted periodically to avoid interference with operation. Outdoor digital signage requires routine inspection of the supporting and protective structure to ensure they remain safe and waterproofed.


Digital signage and passenger solutions should be kept up-to-date and patched to maximize performance and uptime. Security patches are extremely important to secure sensitive information across the network. Digital displays and passenger information solutions are at risk of security threats whereby hackers may attempt to take control of the service and content to spread disinformation or to collect information. Organizations should conduct regular reviews to ensure the software operates at its optimal capabilities.


Transportation leaders should invest in high quality commercial-grade digital signage and equipment that’s designed to operate 24/7 within a variety of harsh environments. Leaders should implement a comprehensive plan for proactively maintaining, repairing, and replacing equipment. Marketing and IT teams often lack the knowledge or staff capacity to address issues in a timely manner. They therefore run the risk of negatively impacting customers that rely on the digital signage for planning and progressing on their journeys.


Passenger digital signage will primarily be located at high-traffic public areas, so it's important to restrict physical and virtual access. All devices must be adequately secured to structures where possible and all content players should be kept within secure, break proof, and difficult-to-access locations. Where possible, there should be monitoring by video, network, and staff. Network performance testing is vital for ensuring optimal performance of the displays as customers have time sensitivities to consider and vehicles must remain connected while in motion.

— Source: Sage Net, 2021, Broadsign, 2017.

Triple-lock digital signage and passenger information

Passenger transportation leaders need to be security conscious, when it comes to digital signage and passenger information, to ensure that the content being streamed over their network is not going to be illegally accessed, copied, hacked, or tampered with. Solutions should have basic security features such as digitally signed playlists, selection lists, and media lists that the system administrator can control for selective viewing of content. Robust solutions will have additional locks and keys where they can prevent unauthorized access to media files, livestreams, and other content as it’s distributed.

Three major types of content security systems to look for are:


To prevent the HDMI digital TV picture from being illegally reproduced, the digital signals on most HDMI outputs are encrypted. The encryption system is called HDCP (High-bandwidth Digital Content Protection), and it is administered by Digital Content Protection LLC (DCP LLC).

The HDMI output on a video “source” device provides a digital video and audio signal that allows it to provide a “perfect” TV picture on a display panel. The display then takes the “perfect” picture, scales it, and shows it on its own display. Without encryption, the image can be altered.


Pro:Idiom is a proprietary content encryption system that is used in the hospitality, healthcare, and commercial markets. Typically, “low value” channels are provided unencrypted, but high value HD channels are encrypted with Pro:Idiom.

AES (advanced encryption standard) is an industry standard encryption process that is used as the encryption “engine” of many branded encryption systems. In a digital signage network, AES can be used to protect user access to assets and content.


When placing digital signage and passenger information on a network, it's important to be conscious of overloading the network. Make sure that you thoroughly test the network for performance, PCI compliance, and security. The goal should be to avoid timeouts, disconnects, drops, non-compliance outages, and at the same time enable immediate playback.

Info-Tech Insight

Triple-lock is a digital signage solution with all three security protocols that can be integrated into a single digital signage system. This simplifies installation, administration, and content management.

— Source: Media Star Systems, 2021; Digital Signage Today, 2020.

Develop a collaborative operating model for digital signage


It’s important to consider the team that will be responsible for operating and maintaining the digital signage. A leader for this initiative may have been identified, but they can’t work in a silo. Decide on a cross-functional team of individuals that will be responsible for the daily tasks, strategic plans, and maintenance of the hardware and software.

IT will play a role in this initiative but will need to collaborate with other departments, such as the operations and transportation management team, to properly support and maintain the signage.


The IT and IT security departments own and manage the digital signage and IPTV system to provide security, ensure proper network connectivity, and enable the rest of the business to be successful as a user of the signage. IT and IT security are the back-of-house administration team that takes care of the items end users would not see, such as device protection, end-user and consumer protection, and auditing.


The operations and facilities departments may be partially responsible for the installation and maintenance of digital signage and passenger information due to skills with the departments. The IT team may own a project but that doesn’t mean they are exclusively responsible for every initiative. Some vendors and third parties may also provide the installation and ongoing maintenance of digital signage and passenger information solutions.

A diagram of operating model

Note: Operating models vary per organization depending on size and business needs. This is only an example of the most high-level and generic operating model.

Design your digital signage technical architecture

A diagram of digital signage technical architecture.

Note: System inputs, outputs, and architecture vary per vendor. This is only an example of the most high-level and generic implementation.

Visual experiences don’t stop at digital signage and passenger information


Deliver immersive and 360-degree experiences to customers by creating digital experiences for recorded games that allow customers to be on the trip with the family, watching every moment of the trip up close and personal. With advancements in augmented reality (AR), virtual reality (VR), and mixed reality (MR), this experience is possible for a variety of settings. Those people that are afraid of travel can benefit by seeing and feeling what it will be like during the different modes of travel. The 360-degree videos can be enhanced with music to make it more entertaining whilst remaining informative.

Visit this link for an example


Mirrors that double as an interactive screen, like digital signage, can be leveraged for premium customers or just inspiration for building and inspiring customer loyalty. These mirrors are being used to request services, order products for suites in certain settings, access entertainment for social settings, and ask questions. They can provide intelligent suggestions through live data. As these mirrors are used, they can collect data to create profiles for customers to better understand who and what their interests are. The retail industry has created interactive mirrors for change rooms, service, delivery, selfies, and purchasing to be fun and drive loyalty.

Visit this link for an example


Travelers are using your services for a huge variety of activities and now operators can adapt their solutions to offer more interesting experiences. These dynamic displays can be used to turn any window into an interactive tool for passengers. When combined as a smart window that adjusts to the time of day and augmentation to make it interactive, the customers can gain a more insightful experience. It can either be a purely informational opportunity or it can be an entertainment planning opportunity. The travel industry has some experience with this type of technology.

Visit this link for an example


Motion-activated walls take regular video walls to the next level. These are video walls with an LED canvas that follows anyone who walks by it with infrared cameras. Examples of videos include landscapes, weather, seasons, etc. They provide a captivating experience both inside and outside if placed strategically by the venue’s windows. The real estate industry has implemented motion-activated walls within lobbies and hallways of apartment and condo buildings to provide tenants and visitors with unique experiences as well. The travel industry can use them to create ambiance for waiting areas, stations, and lounges.

Visit this link for an example

Developing your customer persona is the first step in value creation approach

A customer persona of a daily traveler of the public transit system.

Identify digital opportunities for digital signage and customer journeys for passenger information

A customer journey map of Marnie, a daily traveler of the public transit system.

Tracking key performance indicators will optimize the fan journey

Key performance indicators (KPIs) for digital signage should not only indicate the return on investment but the return on involvement as well.

The organization will need data and analytics that tells them if customers are:

  • Engaged
  • Having a good experience
  • Informed or entertained
  • Continuing to use high value services thus driving up loyalty

KPIs to use for measuring success:

  • Impressions
  • Clickthrough and conversion rates
  • Walkthrough audits (observing how customers use and react to the services)
  • Customer satisfaction surveys
  • Dwell time per customer on digital signage or passenger information
  • Pre- and post-campaign product purchases, attach rates, and visitors
  • Walkthrough audits to gain operator feedback about customer comments
  • On-time tracking statistics from the application

— Source: Visix, 2019

Key players in digital signage

Info-Tech identified eight key players in the digital signage and IPTV technology space that have baseline functional viability for any passenger transportation business.

Photo of Yodeck


The cloud-based digital signage platform that helps you design, schedule, and display content affordably and professionally.

Photo of VITEC


A market-leading provider of IPTV, video streaming, and digital signage solutions that help organizations engage audiences.

Photo of Tripleplay


The world’s leading single-platform AV/IT solution for IP digital media.

Photo of 22Miles


A global leader in cross-functional digital signage solutions.

Photo of Daktronics


World leader in audiovisual systems and implementation with offices around the globe.

Photo of Poppulo


Easy, efficient, and cost-effective digital signage software for your business.

Photo of Novisign


Offering a wide array of internal and external solutions for real-time interaction and static information.

Photo of Optisigns


Offers a variety of templates and methods for sharing engaging content with customers.

Comparative analysis of digital display vendors

A Comparative analysis of digital display vendors, including Yodeck, VITEC, Tripleplay, 22Miles.

A Comparative analysis of digital display vendors, including Daktronics, Poppulo, Novisign, Optisign.


Logo of Yodeck

  • PRODUCT: Yodeck
  • EMPLOYEES: 11-50 (LinkedIn)
  • HEADQUARTERS: San Francisco, California
  • FOUNDED: 2012
  • PRESENCE: Privately held

Vendor Description

Yodeck began in 2015 with a team of three software developers. In less than five years, Yodeck went from having one test customer to earning the trust of industry leaders. However, its core mission stayed the same: to offer professional, easy, and affordable digital signage to all.

Yodeck currently powers tens of thousands of screens across the world, with more than 5,000 clients and 300 reselling partners globally. Market leaders such as Delta Airlines, Perth Airport, and Ford trust Yodeck for their digital signage strategy.

Focusing on simplicity and ease of use, Yodeck is one of the fastest growing companies in the digital signage industry. It serves all kinds of businesses and organizations regardless of size, from the smallest customer to signage networks with thousands of screens.

Product Description

Yodeck is a screen-management platform that allows organizations to power screens with any type of content or widgets and instantly amaze the target viewers. Unbeatably easy, professional, and extremely secure.

With Yodeck, organizations can create, design, and schedule content easily from the web, no matter how far away the user is from the screens. Effortlessly add (with drag and drop) media like videos, images, PDF files, Office docs, data dashboards, and social media widgets to get messages across to customers, visitors, or employees.


  • Cost-effective solution at a fraction of the price of competitors.
  • Three tiers of pricing plans based on users’ needs.
  • Can upload any kind of content from any location, webpage, widget, or saved file.
  • Cloud solution for easier implementation and operational support.
  • Offers the ability to display reports and web-based dashboards on screen, where they already have integrations with some of the most common tools such as Tableau, Power BI, Trello, and Google Analytics.

Visit the Yodeck tutorial


  • No integration with POS, even with an API.
  • Only provides software for digital signage.
  • Does not provide IPTV nor can it be integrated.
  • Only cloud-based and does not provide an on-premises or hybrid solution.
  • Is only compatible with Raspberry Pi and web players – purely a software company.

Yodeck Web Player setup overview


Logo of VITEC

  • EMPLOYEES: 201-500 (LinkedIn)
  • HEADQUARTERS: Paris, France
  • FOUNDED: 1988
  • PRESENCE: Privately held

Vendor Description

VITEC is a market-leading provider of IPTV, video streaming, and digital signage solutions that help organizations harness the power of video to engage, empower, and evolve. VITEC is a pioneer in the design and manufacture of hardware and software for video encoding, decoding, transcoding, archiving, and streaming over IP.

VITEC’s end-to-end video streaming solutions enable customers to capture TV and video content directly from any source and manage its delivery, as channels or within digital signage screens, to any connected device via an existing network. Although transportation isn’t listed as a market, they support military operations that require many of the same kinds of durable signage needed for passenger transportation.

Product Description

VITEC’s award-winning IPTV platform is a powerful suite of services for content management, digital signage, video archiving, and video wall processing. It’s encode/decode solutions are 100% hardware based, including PCIe cards with software development kits for custom design or OEM for high-performance video systems.


  • Offers cloud, hybrid, or on-premises solutions.
  • Provides an array of reports that can be generated to measure signage KPIs.
  • System architecture designed to eliminate single points of failure and provide high reliability.
  • No limits to content creation, uploads, or integrations with the CMS.
  • Network and display agnostic.
  • Comprehensive open API for easy third-party integration for external triggers and events.


  • No schematic function for wayfinding.
  • No support for legacy or third-party media players.
  • Limited experience with passenger transportation settings.
  • If current POS is not already integrated with VITEC, the integration will be at an additional cost.

Visit the Vitec overview


Logo of Tripleplay

  • PRODUCT: Tripleplay
  • HARDWARE: Yes for media players, third-party for signage
  • EMPLOYEES: 420+
  • HEADQUARTERS: London, England
  • FOUNDED: 2001
  • PRESENCE: Privately held

Vendor Description

Having been selected by more than 4,000 organizations around the world since its formation in 2001, Tripleplay has established itself as a market leader in the development and delivery of business-grade digital signage, IPTV, and video streaming solutions. Tripleplay incorporates the leading ONELAN and Reserva brands.

Product Description

Tripleplay’s solutions are designed to ensure they are simple to install for integration partners, securely integrate with IT systems for network and IT managers, and are easy enough to update for marketing professionals – a true AV/IT technology.

Its core solutions are digital signage with integrated IPTV, interactive IPTV, VOD Portal, live capture and streaming, low latency HD encoding, a media video player, and a mobile media application.

Tripleplay are specialists in the manufacturing and logistics, as well as the maritime and mining industries which deal with the harsh and motion-related conditions encountered in the passenger transportation market.


  • Provides robust analytics and reporting such as system analytics for stream performance, IPTV streams, etc.
  • Offers cloud, hybrid, or on-premises solutions.
  • CMS can be segmented into different stakeholders and profiles.
  • Provides generic mapping or interactive wayfinding functionalities.
  • Can book events directly in the CMS.
  • Product has been grown organically for their major markets, such as sports and entertainment.


  • If current POS is not already integrated with Tripleplay, the integration will be at an additional cost.
  • Uses third-party hardware – primarily a software company but has select optimized hardware partners.
  • Can do digital concierge on screen for premium suites, but this functionality comes from its hotel customers as an integration and is all manual – no AI.
  • Don’t have extensive experience with passenger transportation.

Visit the Tripleplay overview


Logo of 22Miles

  • PRODUCT: 22Miles
  • HARDWARE: No, third-party providers
  • HEADQUARTERS: Peachtree Corners, Atlanta, Georgia
  • FOUNDED: 2007
  • PRESENCE: Privately held

Vendor Description

22Miles is the global leader in cross-functional digital signage solutions. Its flexible system is a forward-thinking platform for organizations and facilities of all markets, providing digital connectivity, visual communications, media management, and adaptive multi-point interactive experiences.

They have some interesting capabilities for 3D wayfinding that can be used for scheduling or demonstrating routes and some attractive options for advertising signage.

Product Description

Powered by an immersive, easy-to-use content management software, the process of creating, managing, and enhancing any client's designed content has never been more accessible.

With fully customizable integrations spanning digital signage, space management, room scheduling, interactive 3D wayfinding, contactless interaction technology, large-array video walls, native or HTML mobile apps, and more, 22Miles brings limitless content experiences from idea to installation.


  • Provides robust analytics and reporting such as touchscreen reporting for CTAs, mobile interactions, etc.
  • Out-of-the-box integrations to capture weather, news, and other interesting feeds.
  • Offers cloud or on-premises solution.
  • Provides robust wayfinding and immersive mapping features, making it a global leader in the wayfinding space.
  • Hardware agnostic, not limited to any kind of hardware.


  • All integrations are at an added cost to set up each API and filter the data sets.
  • Hybrid solution is available, but 22Miles does not recommend it.
  • Does not provide IPTV but can integrate into a third party.
  • May require some technical skills in-house in order to maximize benefit.

Visit the 22 Miles overview


Logo of Daktronics

  • PRODUCT: Daktronics
  • EMPLOYEES: 1,001-5,000 (LinkedIn)
  • HEADQUARTERS: Brookings, South Dakota
  • FOUNDED: 1968

Vendor Description

In 1968, Daktronics began with a purpose: to provide career opportunities to South Dakota college graduates who were having difficulty finding challenging careers within the state. That remains an important part of its purpose. But its vision and company have grown. The success of its scoreboards, large-screen displays, messaging displays, audio systems, and their respective control systems means Daktronics’ work is visible worldwide. The services it delivers to its customers are critically important to their success as well.

Daktronics develops solutions. It leads the LED video and messaging display industry because it focuses on solving customers' challenges. It stands behind its promises with quality products and reliable services.

Product Description

Every day, in nearly 100 countries around the world, millions of people depend on Daktronics scoring and electronic display systems for information and entertainment. Its LED displays provide vital travel information in airports and train stations, and along highways. They also tell the price of gas and advertise store specials as you make your daily commute and enhance your passenger experience when you're in a station, whether waiting for a bus, plane, or train.


  • Provides robust analytics and reporting for the CMS and signage.
  • Offers cloud, hybrid, or on-premises solutions.
  • Their displays are designed to be durable and long lasting.
  • Has a complete section of its business dedicated to security.
  • They have customers in air, rails, and bus segments of the transportation industry where legibility and durability are vital.


  • If current POS is not already integrated with Daktronics, the integration will be at an additional cost.
  • Does not offer wayfinding capability but can be integrated with a third party.
  • Does not offer concierge services as a capability but can partner with a third party to provide this service.

Visit the Daktronics overview


Logo of Poppulo

  • PRODUCT: Poppulo
  • HARDWARE: No, third-party providers
  • EMPLOYEES: 201-500 (LinkedIn)
  • HEADQUARTERS: Denver, Colorado
  • FOUNDED: 2005
  • PRESENCE: Privately held

Vendor Description

Four Winds International (FWI), founded in 2005, acquired SmartSpace and Poppulo in 2021. It then changed to take on the name of Poppulo. FWI was one of the best digital signage software companies available on the market. Digital signage is everywhere – airports, hotels, casinos, college campuses, and more. FWI provides enterprise-grade digital signage networks. Its platform powers millions of screens around the world, supporting communications initiatives for American Airlines, Norwegian Cruise Lines, and Boeing as well as thousands of other organizations across multiple industries.

Product Description

In addition to helping clients communicate more effectively with a variety of digital signage solutions, Poppulo is helping some of the most recognizable companies in the world transform their employee and customer experiences with omnichannel communications.

Its intuitive, cloud-based digital signage platform is designed to maximize the benefits you can receive from digital signage solutions by democratizing content creation and simplifying device management at scale.


  • Provides services for multiple industries where it is a proven leader in the market.
  • Has a robust digital concierge and kiosk solution that can be leveraged for premium services.
  • Provides robust analytics and reporting for the CMS and signage.
  • Provides additional services beyond the traditional vendor for communications to further engage customers and employees.
  • Creates a more immersive passenger experience.
  • Offers cloud, hybrid, or on-premises solutions.


  • Multilanguage capability is unknown or not offered.
  • Does not provide IPTV, nor does it distinguish if it can integrate with a third party to provide IPTV.
  • If current POS is not already integrated with Poppulo, the integration will be at an additional cost.
  • It has push notifications and alerts, but it lacks wayfinding capabilities.

Visit the Poppulo overview


Logo of NoviSign

  • PRODUCT: NoviSign
  • HARDWARE: Yes, several third-party partners
  • EMPLOYEES: 11-50 (Crunchbase)
  • HEADQUARTERS: Tel Aviv, Israel
  • FOUNDED: 2011
  • PRESENCE: Privately held

Vendor Description

Founded in 2011, the digital signage software is sold as software as a service (SaaS) that enables management of dynamic digital signage campaigns, from the cloud to IP-based digital signs anywhere in the world.

You can broadcast targeted messages to any number of signs, at an unlimited number of locations in real-time.

Some of NoviSign clients include Disney, Ikea, Dole, Home Depot, NASA, Nokia, Ferrari, and Papa John’s Pizza.

Product Description

NoviSign’s web-based digital signage software online studio has over 20 drag-and-drop widgets to choose from so customers can quickly design and manage engaging content that features live social media streams, data-driven polls, fun interactive games and media-rich zones that feature videos, RSS feeds, HD images, scrolling text, weather, and more.

Their digital signage solution can be used for travel time displays, infotainment with video playlists, wayfinding, emergency feeds, information boards, and travel promotions.

They offer a library of pre-designed template that can be tweaked for their specific industry needs.


  • Provides services for multiple industries, including transportation.
  • Has a digital price checker kiosk solution that can be leveraged for stores, restaurants, and shops.
  • Provides robust analytics and reporting for the CMS and signage.
  • Digital signage studio with many templates and widgets.
  • Handles real-time content and schedules.
  • Provides an admin dashboard and a touch price-checker kiosk capability.
  • Offers cloud or on-premises solution.


  • Multilanguage capability is limited to English and Spanish.
  • Limited 3D-like templates.
  • Some RSS feeds are incompatible.
  • Limited ability to modify shapes and designs.
  • Doesn't do concierge POS integration so it can't be used for premium services like Suite sales for travelers.
  • Does not provide IPTV.

Visit the NoviSign overview


Logo of OptiSigns

  • PRODUCT: OptiSigns
  • HARDWARE: Yes, integrates with third-party providers
  • EMPLOYEES: 11-50 (Crunchbase)
  • HEADQUARTERS: Houston, Texas
  • WEBSITE: OptiSigns
  • FOUNDED: 2015
  • PRESENCE: Privately held

Vendor Description

Founded in 2015, OptiSigns is a smaller company that has been in business for several years but has only been experiencing more rapid growth over the past three years as companies are looking for more ways to present information to customers and employees.

They have centered their solution strategy around the concept of simplicity of design, the ease of mass deployment, and low effort maintenance.

Product Description

The solution uses an ultra-lightweight digital signage player that runs on Linux, is optimized to only consume 128MB memory, and is ARM (advanced RISC machine) compatible. This means that it is optimized to use less resources and therefore run well on small form factor devices such as tablets and mobile.

It’s developed with hardware accelerated rendering and video playback to ensure smooth performance and will scale for any device.

Has a built-in GUI editor and some AI for adapting to viewer demographics.

Design to work with Smart IoT devices such as Smart TV’s.

Embed URL’s or share screen to the device for live updates.


  • Provides services for multiple industries.
  • Runs on a player that can be customized for the content desired on each screen.
  • Has unlimited cloud storage.
  • Advanced analytics, playback reporting, and a dashboard report and data export capabilities.
  • Has availability of over 500 templates and a canvas editor for customizing the templates.
  • Can use Amazon Firestick as your digital signage player, or use any Android, Windows, Linux, Raspberry Pi, or Roku devices.
  • Offers cloud with a player.


  • Multilanguage support for eight languages.
  • Does not provide IPTV, nor does it distinguish if it can integrate with a third party to provide IPTV.
  • Doesn’t connect to POS services for restaurant and suite services.
  • Need the Pro Plus in order to get robust security that is a must in today’s environment.

Visit the OptiSigns overview

Some passenger information solutions

Info-Tech identified six key players in the passenger information technology space that have baseline functional viability for any transit business.

Photo of Televic


Sophisticated passenger information and seat reservation system that is integrated into an onboard network.

Photo of Nomad Digital

Nomad Digital

A smart mobile solution with alerts, WI-FI, concierge, loyalty rewards, booking, arrivals, delays, and monitoring.

Photo of Hanover Displays

Hanover Displays

A market-leading provider of passenger display systems in over 80 countries. Passenger information and multimedia capabilities.

Photo of UBI Transport

UBI Transport

QR code activated mobile solution for passengers to track in real-time and an end-to-end transportation system.

Photo of Dysten


An award-winning solution for railway passenger information in Europe but also a leader in display systems.

Photo of Passio


Integrated solution with on-board Smart LED, passenger counting and computer dispatch, and automated vehicle location.

Comparing some passenger information vendors

A diagram that compares passenger information vendors, including Televic, Nomad Digital, Hanover Displays, UBITransport, Dysten, and Passio.

Televic GSP

Logo of Televic

  • PRODUCT: Passenger Information and Communications Systems
  • HARDWARE: Produced but can also integrate with Siemens
  • EMPLOYEES: 750+ (ZoomInfo)
  • HEADQUARTERS: Izegem, Belgium
  • FOUNDED: 1946
  • PRESENCE: Privately held

Vendor Description

Founded in 1946, Televic GSP is one of the oldest communication systems companies in this segment but continues to create new innovations (History | Televic).

This is a company that has many firsts on the path to providing industry-leading visual and passenger information systems. It offers a wide variety of passenger displays and seat reservation displays as well as live streaming displays that can be used to delight customers. It has live displays that can be used for CCTV in cabin safety and investigations when problems occur.

Product Description

The Televic Group has over 100 patents related to its communications solutions covering its dedicated rail, conference, education, and healthcare markets.

Its product solutions cover both hardware and software for conferencing, education, healthcare and rail display, information, and communications.

Other solutions include information management, video surveillance, onboard networks, seat reservation, advertisement management, condition-based maintenance, and bogie control/safety systems (for track monitoring and condition management).


  • Provides a full suite of services of the rail industry.
  • ISO 9001, 14001, 45001, and IRIS (international railway industry standard) certified.
  • Onboard network for passenger information, video safety, and WI-FI connectivity.
  • Audio system for passenger alerts.
  • Has a seat reservation system.
  • Provides integration to other sources for live data integration.
  • Crew mobile application.
  • Mechatronics rail safety system.
  • Offers cloud, hybrid, or on-premises solutions.
  • Strong focus on cybersecurity.


  • Multilanguage is done by creating a language group and collecting publications into a container and then selecting the applicable language items for displaying.
  • Doesn’t support other industries beyond rail-based services which are primarily in the USA, France, and Netherlands.
  • If current POS is not already integrated with FWI, the integration will be at an additional cost.

Visit the Televic overview

Nomad Digital

Logo of Nomad Digital

  • PRODUCT: Nomad Digital
  • HARDWARE: No, third-party providers
  • EMPLOYEES: 75,000 (parent company: Alstom)
  • HEADQUARTERS: Denver, Colorado
  • FOUNDED: 2002
  • PRESENCE: Public – Alstom paris stock exchange since 1998

Vendor Description

Founded in 2002, Nomad Digital became a wholly owned subsidiary of Alstom, which was founded in 1928 and is considered one of the leaders in mobility solutions providers built on sustainable foundations for the digital age.

Nomad Digital is a specialist in intelligent transport for passengers and operators by improving connectivity on the move. The integration of Nomad Digital solutions into an on-board environment offers higher connectivity, journey information, entertainment, operational fleet efficiency, and passenger satisfaction.

Product Description

The mantra of Nomad Digital is connecting everything, and it certainly does have a solution-set that offers intuitive capabilities and user friendliness.

This solution incorporates customer loyalty capabilities that offer discounts on services, notification and alerts, booking of trips and taxi pickups, entertainment and advertising services, concierge services, monitoring for customers and operators to ensure safe travel, and dynamic crown monitoring and measuring.


  • Provides services for multiple fleet and rail.
  • Onboard Network for passenger information, video CCTV, and WI-FI connectivity.
  • Real-time journey information.
  • Provides robust analytics and rail condition reporting.
  • SECaaS security management for risk and vulnerability management.
  • Onboard network provides access to payment and ticketing facilities and priority access.
  • Entertainment system.
  • Offers cloud, hybrid, or on-premises solutions.


  • Unclear how much multilanguage capability the onboard system has.
  • Doesn’t appear to have a dynamic onboard seat reservation and management system for passengers.
  • Isn’t ISO 9001, 14001, 45001, and IRIS (international railway industry standard) certified.

Visit SECaaS example

Visit Engage portal example

Visit passenger access example

Visit crowd measurement

Hanover Displays

Logo of Hanover Displays

  • PRODUCT: Hanover Displays
  • HARDWARE: No, third-party providers
  • EMPLOYEES: 300+ (website)
  • FOUNDED: 1985
  • PRESENCE: Privately held

Vendor Description

Founded in 1985 in the UK with worldwide offices in France, Spain, Germany, Italy, Australia, and a second production facility in the USA with sales representation all over the world.

It is ISO 9001:2005 and 14001:2015 certified and is a member of the nonprofit ITxPT association that enables an open architecture, data accessibility, and interoperability between IT systems. Specifications for the standard are publicly available.

Product Description

It offers products that cover an array of flexibility with passenger information systems, destination displays, both static and live wayside displays, and rail systems with EN50155 and EN45545 certification.

It offers Helen software that provides for multilanguage support and has a message database for custom messages and features such as cut, copy, and paste.

The factories have 35 specialist machines, seven robots, and seven pick-and-place lines. Annually Hanover uses 85 million LEDs, produces 12,000 circuit boards, ships 70,000 products, and equips 25,000 vehicles.

There are seven quality checks, an R&D team of over 50 people, and more than 60 employees have been with the company 10+ years.


  • Growth of the company has been steady and practical.
  • It offers robust high-definition displays that are built-in and wall hanging.
  • It has a high focus on quality, diversity, social responsibility, and ethics.
  • Load by USB and offers multiple languages.
  • It has both static and touch screen options.
  • Offers passenger routing, LED and high-definition displays, passenger information and multi-media displays with wayfinding and live status updates.
  • Offers cloud, hybrid, or on-premises solutions.


  • Geared mainly toward the rail industry.
  • Doesn’t offer a concierge kiosk user experience.
  • Doesn’t integrate with POS to buy and track tickets.

Visit Innovation example

Visit Passenger Displays example

Visit Video Library example

UBI Transport

Logo of UBI Transport

  • PRODUCT: UBI Transport
  • HARDWARE: No, third-party providers
  • EMPLOYEES: 200 (website) – acquired Actoll in 2022
  • HEADQUARTERS: Mâcon, Bourgogne, France
  • FOUNDED: 2012
  • PRESENCE: Privately held

Vendor Description

Founded in 2012, it is primarily operating in France but has been growing rapidly and are working to expand internationally. It aims to become a global, digital, and inclusive player in the mobility sector.

UBI Transport is a software developer and has created a new generation of powerful, agile, digital solutions. It combines the expertise of French engineers and European public transportation best practices to build best-in-class intelligent transportation systems to improve day-to-day mobility. As an integrator, UBI Transport works with regions of all sizes.

Product Description

UBI Transport proposes a suite of dedicated software solutions with integrated CAD/AVL and digital fare collection and a passenger information system for fixed-route, intercity, and employee transportation, either as a complete package or flexible, scalable options.

Depending on the customer’s needs, the solution can be customized for transit planning to real-time monitoring of services and events, numerous possibilities in fare design for optimization of the system.

In addition to this, it has sector-specific solutions and a trip and dispatch tool for demand-response transportation services.


  • Focused primarily on the bus and small transit sector.
  • Growing rapidly.
  • The application is mobile-aware so that it adapts to the device being used.
  • The application can be QR code activated.
  • Passenger information sharing network for interoperability.
  • Commercial and school buses.
  • Passenger Information and ticketing services.
  • Network topology, vehicle maintenance, SMS alert management, online shop, navigation aid for the driver, BIV connection, and other services.
  • Won the French Tech 120 award in 2023 and Red Herring Global 100 in 2022.
  • Offers a cloud solution.


  • Multilanguage limited to French and English.
  • It provides some global services but primarily operates in France.
  • Some risk associated with the Calypso information sharing.

Visit the UBITransport overview


Logo of Dysten

  • PRODUCT: Dysten
  • HARDWARE: Yes, some distribution partnerships
  • EMPLOYEES: 51-100 (Crunchbase)
  • HEADQUARTERS: Zabrze, Slaskie, Poland
  • FOUNDED: 1999
  • PRESENCE: Privately held

Vendor Description

Founded in 1999 in Poland and recognized with a Best Railway Passenger award in 2018.

Dysten was also recognized by British SME News magazine as a winner in the UK Transport Awards as the best European manufacturer of variable message signs and parking displays in 2021.

It is ISO 9001:2015 with 1,396 realizations and 6,049 devices and is expanding its services as it continues to grow.

Product Description

Although Dysten is a relatively small company compared to several others in this market, they do offer a wide portfolio of solutions and are expanding their geographical reach.

It offers passenger information systems for railway, displays (LED, TFT, LCD), variable speed signs, LED parking displays, e-paper passenger information displays, destination boards, video walls, and PA and sound systems.

Dysten also offers both the digital signage media and the digital signage software.


  • Provides services for buses, trains, and trolley buses in very large and highly complex public transportation service.
  • The real-time application service keeps customers up to date throughout the journey.
  • Displays adjust based on weather conditions and video monitoring provides safety.
  • Multi-sided scoreboards and entertainment systems can be adapted for lounge entertainment.
  • Customer displays of all shapes and sizes depending upon requirements.
  • Sturdy design.
  • Offers cloud, hybrid, or on-premises solutions.


  • Some multilanguage capability.
  • Offers high definition, but for passenger information the majority are lower resolution display units.
  • It develops most of its own products but does some integration with other products.
  • Global footprint of the company is limited.

Visit company overview example

Passio Technologies

Logo of Passio Technologies

  • PRODUCT: Passio Technologies
  • HARDWARE: Yes, for On-Board Camera & Video
  • EMPLOYEES: <25 (Zoominfo)
  • HEADQUARTERS: Atlanta, Georgia
  • FOUNDED: 2010
  • PRESENCE: Privately held

Vendor Description

Founded in 2010, Passio Technologies is a newer and smaller passenger transportation solution provider.

Mitch Skyer, president of Passio Technologies, has been named chairman of the Bylaws Committee for the Georgia Transit Association (GTA), a nonprofit organization dedicated to improving public transportation in the state of Georgia. Based in Griffin, the organization provides a forum for agencies to exchange ideas and best practices and advocates for legislation.

Passio acquired Solstice Transportation Group since 2007, Faster Asset Solutions in 2022, and ParaPlan in 2019.

Product Description

Passio provides modular and innovative solutions to transit companies of all types with over 250 clients and unique product applications that separate Passio from some of its competitors.

It has an application for passengers (Passio GO), and the ability for riders to text their feedback to agencies using BusBuzz.

Passio has recently added contact tracing to their list of available solutions, along with Request & GO, an application bus request feature. It has AVA,* LED, and APC** needs accounted for.
* Abandoned Vehicle Abatement ** Automatic Passenger Counting.


  • Provides services over a single integrated platform for passengers and operators.
  • Real-time passenger application.
  • Passenger counting and automated audible notification and alerts for customers.
  • On-demand scheduling and management for paratransit.
  • Dynamic customized reports and dashboards.
  • Onboard WI-FI and student ID cards for onboard safety.
  • Automated customer surveys and video monitoring.
  • Offers numerous integrations through partner agreements.
  • Amazon cloud and GitHub connectors.


  • Multilanguage capability is unknown or not offered.
  • Most of the customer-base is in Georgia and Florida, USA, but it has some good partnerships and technology.
  • If current POS is not already integrated with FWI, the integration will be at an additional cost.

About Passio Technologies

Validate the organization’s position on the digital experience roadmap

Follow the digital experience roadmap for a successful business transformation. As the digital maturity evolves, there will be less requirement to revisit all steps within the maturity however the business-aligned IT strategy and/or the digital business strategy should be refreshed annually.

A diagram of digital experience roadmap


Use our application selection process which is thorough and easy to perform.

Design a digital business strategy to capture customer and employee needs that can serve to transform the customer experience through digital solutions.

Launch digital solutions that elevate marketing, sales, operations, collaboration, engagement, service, and service capabilities.

It is imperative to focus on the digital risks associated with digital transformation initiatives at the level of structural and operational changes in the organization.

“Use digital signage and passenger information to provide rapid decision-making information to customers and generate brand loyalty.”

– Kevin Tucker, Info-Tech Research Group

Info-Tech Resources

Rapid Application Selection Framework

Define Your Digital Business Strategy

Build a Digital Workspace Strategy

Empower Members Through Digital Engagement

Achieve digital resilience by managing digital risk

Double Your Organization’s Effectiveness With a Digital Twin

Refer to the blueprint Define Your Digital Business Strategy to determine the value and priorities of your own digital signage initiative

Discover value-driven approaches to digital transformation that allow you to identify what aspects of the business to transform, what technologies to embrace, what processes to automate, and what new business models to create. This approach to digital transformation unifies digital possibilities with your fan experiences.

  • Design a strategy to apply innovation to your business model, streamline and transform processes, and make use of technologies to enhance interactions with customers and employees.
  • Use a digital strategy to transform manual and labor-intensive processes into automated solutions that de-risk the value chain.
  • Create a balanced roadmap that improves digital maturity and prepares the business for long-term success in a digital economy.

Download Define Your Digital Business Strategy

Info-Tech Insight

Take a holistic approach to digital business strategy that captures the perspectives of end users who interact with the products and services both outside and inside the organization.

Accelerate your software selection project

Use Info-Tech’s resources and tools to get started with your vendor selection.

An image that shows Info-Tech's resources and tools

Download The Rapid Application Selection Framework


12 Factors That Influence Customer Satisfaction. 26 July 2021,

Alexander Dennis BVG Enviro500 | Televic. Accessed 24 Mar. 2023.

“Archiwa: News.” Dysten, Accessed 24 Mar. 2023.

Bus Digital Signage Infotainment for Public Transit | TripSpark, 2023. Accessed 6 Mar. 2023.

“Canada: Stations with Informational Systems in Public Transportation by Mode and Type 2018.” Statista, Accessed 24 Mar. 2023.

Cano-Marin, Enrique, et al. Head-up Displays in Driving. 2016.

“Charting a course for digital transformation in the passenger transportation industry.” Zendesk, 2023.

“Cloud Digital Signage Software & Solutions.” TelemetryTV, Accessed 15 Mar. 2023.

Digital Displays - ETA Transit. 26 Oct. 2020,

Digital Signage & Wayfinding Software | Digital Signage & Wayfinding Software | 22Miles., Accessed 27 Mar. 2023.

“Digital Signage Elevates the Public Transit Experience for Passengers and Operators.” Mass Transit, 3 May 2022,

Digital Signage for Transportation - Stations, Airports, Subway. 10 Oct. 2018,

“Digital Signage in the Transportation Industry.” TelemetryTV, 16 Aug. 2021,

“Digital Signage Solutions for Transportation Applications.” Peerless-AV, Accessed 6 Mar. 2023.

“Dise - Digital Signage.” Dise - Digital Signage, Accessed 27 Mar. 2023.

DYSTEN. Real-Time Passenger Information System for 56 Cities Is Now Operational. 2021. YouTube,

E-MARK Certification-European Certification-Shenzhen NTEK Testing Technology Co., Ltd. Accessed 6 Mar. 2023.

Evolution of Transport Technology since the 18th Century | The Geography of Transport Systems. 3 Nov. 2017,

Ferro, Shaunacy. “Ingenious Signs Ensure You Always Get A Seat On The Train.” Fast Company, 21 July 2014,

Filyakov, Roman. “Five Striking Examples of Digital Signage Use in Public Transportation.” Look, 29 June 2021.

“Fleet and Rail Connectivity.” Nomad, Accessed 14 Mar. 2023.

“Global Digital Signage Display Market Value 2016.” Statista, 2023 Accessed 24 Mar. 2023.

“Global Digital Signage Market Value 2023.” Statista, Accessed 24 Mar. 2023.

Growing Customer Satisfaction With Touch Screen Kiosks. LinkedIn, 2021 Accessed 7 Mar. 2023.

“Hanover Displays - Market Leaders in Passenger Display Systems.” Hanover Displays, Accessed 14 Mar. 2023.

“Head-Up Display.” ACTIA Public Transport, Accessed 6 Mar. 2023.

“Highspeed Trains: Record Speed 2022.” Statista, Accessed 24 Mar. 2023.

“How digital displays shape the user journey.” Display Technology, 13 Sept. 2022.

“How To Use Wayfinding Signage For Digital Displays.” TelemetryTV, Accessed 6 Mar. 2023.

Hoz-Peles, Ada. Digital Signage in Public Transportation: Future or Reality? 25 Jan. 2022,

“IPTV & Digital Signage - Professional Solutions from Tripleplay.” Tripleplay IPTV & Digital Signage, Accessed 27 Mar. 2023.

“Japan: Outdoor Digital Signage Advertising Market Size 2026.” Statista, Accessed 24 Mar. 2023.

Katelyn. “Digital Signage for Transportation.” Play Digital Signage, 13 May 2021,

Kitcast. Digital Signage in Public Transport Infrastructure: World’s Finest Solutions. 7 Oct. 2019,

Oy, Lumineq. LUMINEQ Displays for Transportation. Accessed 6 Mar. 2023.

Limited, Alamy. A Window at a Train of Line 6 of Beijing Metro System Becomes a Digital Screen Showing Information about Beijing Metro System and Facilities of the Ne Stock Photo – Alamy, 2023. Accessed 16 Mar. 2023.

LOOK - Easiest Digital Signage Software. Accessed 20 Mar. 2023.

Look Blog: Five Striking Examples of Digital Signage Use in Public Transportation. Accessed 6 Mar. 2023.

“Modern Physical Security Information Management.” Funkwerk AG, Accessed 24 Mar. 2023.

Moeller, Thomas. “Smart Display / Train.” Dribble,

New Public Transit Technology: How Emerging Tech Is Changing Transportation. Accessed 20 Mar. 2023.

“NoviSign Digital Signage.” NoviSign Digital Signage, Accessed 6 Mar. 2023.

“OOH Media Sales, Management, and Scheduling Software.” Broadsign, Accessed 6 Mar. 2023.

“OptiSigns | Digital Signage.” OptiSigns Inc., Accessed 15 Mar. 2023.

“Passenger Information Display System | ITESMEDIA.” ITESMEDIA Dynamic Digital Signage, Accessed 6 Mar. 2023.

Passenger Information Display Systems – PIDS.Global. Accessed 6 Mar. 2023.

Passenger Information Display:Rolling Stock System:Information System | Railway Systems | Toshiba Infrastructure Systems & Solutions. Accessed 6 Mar. 2023.

Passenger Information Displays – for Every Stage of the Journey. Accessed 6 Mar. 2023.

“Passenger Information Solutions for Rail.” Clever Devices, Accessed 6 Mar. 2023.

“Passio Technologies.” Passio Technologies, Accessed 14 Mar. 2023.

“Personal Passenger Information Systems For Transport for Wales - Accelerator Winner.” PassageWay Smart Digital Signs, Accessed 6 Mar. 2023.

Poppulo: Enterprise Communications and Workplace Experience | Poppulo. Accessed 25 Mar. 2023.

“PTV Vissim New.” PTV-Group, 7 Dec. 2022,

Public Transportation Digital Signage | Keep Your Passengers Informed And Entertained with Kitcast Public Transportation Digital Signage Software. Accessed 6 Mar. 2023.

Rail | Televic. Accessed 27 Mar. 2023.

“Real-Time Public Transport Passenger Information and Wayfinding Digital Signs.” PassageWay Smart Digital Signs, Accessed 6 Mar. 2023.

Research and Markets. Passenger Information System Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027. Accessed 8 Mar. 2023.

Role of Digital Signage in Elevating Transportation | Omnivex. Accessed 6 Mar. 2023.

“Safety Glass Firm Launches In-Window Digital Signage Screens for Trains, Buses.” Www.Digitalsignagetoday.Com, 14 Oct. 2014,

“SignCast Media Inc. - Toronto’s Best Digital Signage Solutions.” Signcast Media Inc, Accessed 6 Mar. 2023.

Smart Display / Train by Thomas Moeller on Dribbble. Accessed 16 Mar. 2023.

SOLUTIONS - About Introduction | Ubitransport. 6 Sept. 2018,

Sun, Anita. “11 Ways to Use Digital Signage for Transportation Industry.” The Official Kuusoft Blog, 10 Sept. 2020,

“Top Benefits of Using Transit Digital Signage Solution.” The Official Kuusoft Blog, 2 Oct. 2020,

“TAPS.” Clever Devices, Accessed 6 Mar. 2023.

Teixeira, Ricardo. “Digital Signage for Public Transportation.” OnSign TV - Digital Signage, Accessed 6 Mar. 2023.

“Televic Group - Overview, News & Competitors | ZoomInfo.Com.” ZoomInfo, Accessed 26 Mar. 2023.

TFT LCD Display with Touch Screen and Sunlight Readability for Railway Applications - Display Technology - News | Industrial. Accessed 7 Mar. 2023.

The Benefits of Digital Signage for Transit by Azulle. 21 June 2021,

“The Evolution of On-Board Passenger Information Systems by Televic GSP.” Anchor, 2020 Accessed 7 Mar. 2023.

“Transportation.” Yodeck, 26 Oct. 2018,

“Transportation Digital Signage Keeps Passengers Informed.” Navori Labs, Accessed 6 Mar. 2023.

Use Digital Signage to Deliver Real Time Travel Information – ScreenCloud. 2023. Accessed 29 Mar. 2023.

Visix. “Metrics and Measures on Digital Signs.” Visix, 23 July 2019,

VITEC - IPTV, Video Streaming & Digital Signage Solutions. Accessed 27 Mar. 2023.

WayRay. AR Head-up Display on Public Roads? Real Cars, Real Holography by WayRay. 2022. YouTube,

“What is Pro:Idiom?” LG,

Dickson, IV. “Why Ongoing Maintenance Is a Digital Signage Must-Have” Sage Net, Oct 2021. Accessed 27 June 2022.

Broadsign. “3 essential steps for digital signage network security” Broadsign, 29 May 2017. Accessed 25 July 2022.

Media Star Systems. “A Guide to IPTV and Signage Distribution Systems” Media Star Systems, 2021. Accessed 27 June 2022.

Cooper, Bradley. “What's the deal with digital signage connectivity?” Digital Signage Today, 17 July 2020. Accessed 27 July 2022.

Honor the value of passengers by providing outstanding digital customer experiences all along the passenger route.

About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

Talk to an Analyst

Our analyst calls are focused on helping our members use the research we produce, and our experts will guide you to successful project completion.

Book an Analyst Call on This Topic

You can start as early as tomorrow morning. Our analysts will explain the process during your first call.

Get Advice From a Subject Matter Expert

Each call will focus on explaining the material and helping you to plan your project, interpret and analyze the results of each project step, and set the direction for your next project step.

Unlock Sample Research


Kevin Tucker


  • Medik Ghazikhanian, Executive Officer, ITS, Los Angeles County Metropolitan Transportation Authority
  • Brian Buddemeyer, VP, Information Technology Spang & Company
  • Jay Stanley, VP IT, Heartland Food Products Group
  • Steven Schmidt, Managing Partner, Durable Goods, Infotech Research Group
  • Larry Fretz, Vice President, Industry, Info-Tech Research Group
  • Rob Redford, Practice Lead, Industry, Info-Tech Research Group

Search Code: 101378
Last Revised: April 28, 2023


Transparency for Customers, Customer Interaction, immersive passenger experience, entertainment, passenger information solutions, digital transformation, customer journey, travel, real-time information, 360-degree experience, personalization for customers, personal experience, transit experiences, Dispatch, Key Performance Indicator (KPI), Market Demand, Mileage Rate, Must-Arrive By Date (MABD), Payment, Prepaid, Routing Guide, Transactional, Value-Added Partner, Bus, Para transport, Rail, Bus stop, Depot, public transport, transportation department, customer, rapid transit, content partners, wayfinding, GPS, SAT NAV, Engagement, Strategic signs, emergencies, cancellations, Where to get help, instant feedback, customer feedback, 24/7, Booking process, community, quality, loyalty, innovative and safe, low power consumption, easy to read, interactive experiences, meeting spaces, hassle-free, immersive experiences, VIP Customers, seat reservation, passenger counting, data and analytics, real-time dashboard, billboards, video walls, head-up display, marquee displays, automated signpost, mobile application, seat mounted entertainment, cashless payment, seat assignment, Passenger WIFI, mobile everywhere, cleaning digital signage, PRO:IDIOM, network security, immersive travel experiences, interactive mirrors, customer persona, paratransit, wheelchair access, customer satisfaction surveys, dwell time per customer, Yodeck, Ping HD, Tripleplay, Daktronics, 22Miles, Poppulo, Optisigns, VITEC, Dise, Novisign, Televic, Nomad Digital, Hanover Displays, UBI Transport, Dysten, Passio, Transportation Technology Trends, Define your digital business strategy, Rapid application selection framework, Digital signage system, digital signage solution, digital signs for business, digital signage vendors, digital signage advertising, digital signage providers, benefits of digital signage, digital signage marketing strategy, digital signage strategy, smart digital signage, interactive digital signage, digital signage software solutions, digital signage best practices, IPTV system, IPTV solution, IPTV vendors, IPTV providers, benefits of IPTV, digital signage, digital display systems, digital signage display/displays, digital signage solutions/solution, passenger information system/systems, digital signage tools, digital signage insights, digital signage effectiveness, digital signage business opportunity, digital signage maintenance, digital signage concept, LFBP
Visit our IT Cost Optimization Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019