Use Info-Tech’s Social Styles Analysis Tool to determine the social styles of your stakeholders and plan to engage them.

  1. Determine stakeholder’s social style: analytical, driver, amiable, or expressive.
  2. Using Info-Tech’s advice, adapt your style to effectively engage the stakeholder given their social style, for example:
    • When working with analytical, list pros and cons.
    • When working with driver, talk results.
    • When working with amiable, avoid deciding everything for them.
    • When working with expressive, talk about the big picture.

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Lead a Digital Transformation to Advance Revenue Generation

Create a strategic IT-enabled roadmap that uses social, mobile, and analytics to improve marketing, sales, and customer service.

Solution Set Steps

  1. Make the case for a digital revenue generation strategy
  2. Create a plan to kick-start a digital revenue generation program
    • Social Styles Analysis Tool
  3. Develop a digital revenue generation strategy and roadmap
  4. Strengthen the capabilities required to execute the strategy
  5. Measure business impact and communicate the program’s benefits

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Search Code: 73741
Published: November 14, 2013
Last Revised: November 3, 2015

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