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Increase Revenue & Improve IT's Reputation with Lead Management Automation

Lead Management Automation provides IT managers with an opportunity to increase company revenue by over 15%.

  • Supporting the Marketing department can seem like a never ending list of constantly changing requirements.
  • Keeping up to date with every new technology is tough. Utilize this solution set to get up-to-speed on the emerging space of Lead Management Automation.
  • This solution set helps you understand how LMA can:
    • Reduce low value repetitive IT tasks;
    • Provide Marketing with new capabilities;
    • Improve the  IT departments reputation as a business enabler and innovator; and
    • Increase company revenue.

Our Advice

Critical Insight

  • Organizations that do NOT leverage LMA are simply at a competitive disadvantage.
  • LMA provides one of the few technology projects with the capability and opportunity to increase company-wide revenue.
  • Provide your marketing department with a toolset that enables new capabilities and increases Marketing self-sufficiency while reducing IT time spent on low value, repetitive tasks.

Impact and Result

  • For CIO’s, who are hungry to get invited to the boardroom table to help drive business innovation, LMA provides an unparalleled opportunity.
  • Provide the required information to evaluate the costs, benefits and risks of LMA for your organization.
  • Help IT build a strong relationship with Marketing and Sales, and provide these groups with the technology tools needed to grow the business.

Increase Revenue & Improve IT's Reputation with Lead Management Automation Research & Tools

1. Learn about Lead Management Automation.

Understand how LMA can benefit the enterprise.

2. Understand the costs, benefits, and risks of LMA.

Build the case for lead management automation.

3. Develop an LMA strategy.

Help the marketing team assess how LMA can help your organization.

Increase Revenue & Improve IT's Reputation with Lead Management Automation preview picture

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Author

Morgan Chmara

Contributors

  • Basin Electric Power Co-operative
  • Working Strategy Pty Ltd.
  • Inscape Corporation
  • Kenneth Cole Productions
  • Western Financial Group Inc.
  • Austin Energy
  • Association of Washington Cities
  • Life Care Services
  • GGNSC Administrative Services
  • Siemens Ltd.

Search Code: 18903
Last Revised: June 1, 2010

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