- Supporting the Marketing department can seem like a never ending list of constantly changing requirements.
- Keeping up to date with every new technology is tough. Utilize this solution set to get up-to-speed on the emerging space of Lead Management Automation.
- This solution set helps you understand how LMA can:
- Reduce low value repetitive IT tasks;
- Provide Marketing with new capabilities;
- Improve the IT departments reputation as a business enabler and innovator; and
- Increase company revenue.
Our Advice
Critical Insight
- Organizations that do NOT leverage LMA are simply at a competitive disadvantage.
- LMA provides one of the few technology projects with the capability and opportunity to increase company-wide revenue.
- Provide your marketing department with a toolset that enables new capabilities and increases Marketing self-sufficiency while reducing IT time spent on low value, repetitive tasks.
Impact and Result
- For CIO’s, who are hungry to get invited to the boardroom table to help drive business innovation, LMA provides an unparalleled opportunity.
- Provide the required information to evaluate the costs, benefits and risks of LMA for your organization.
- Help IT build a strong relationship with Marketing and Sales, and provide these groups with the technology tools needed to grow the business.