3 Ways End Users Think Upstart ECM Vendors Can Differentiate From Industry Stalwarts

By Andrea Malick, research director, data and analytics, Info-Tech Research Group

CMSWire
October 1, 2019

Content is vital for business operations. It informs important decisions, enables responsive customer service, and secures the records of commerce. And there’s way more of it from within an organization’s systems, and from beyond the firewall, such as social media.

ECM Needs to Come in Different Shapes and Sizes

Managing content means different things to different operations. For a HR department, an enterprise content management (ECM) system looks like a self-contained, complete service with a portal, access controls, automated workflows and analytics. For a global manufacturer with multiple regional departments, ECM is a collection of repositories for many functions accessible via an enterprise-wide intranet and ERP applications. Simpler operations may only need a way for a single librarian to organize and publish static documents.

Info-Tech Research Group’s research director Andrea Malick writes a guest post on how upcoming ECM vendors can differentiate themselves and stand out, helping businesses achieve essential goals.

3 Ways End Users Think Upstart ECM Vendors Can Differentiate From Industry Stalwarts

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