Organizations are facing increasing stringent and ever-changing legal obligations to protect customers' rights with respect to marketing activities.
Data subjects’ privacy online is more important than ever; marketers have a responsibility to uphold their rights to it.
Design your digital marketing operations to be privacy-centric. In the consumer world, transparency, trust, and control of personal data is key to expanding your customer base. Embed privacy by design principles into the digital marketing lifecycle and processes to enable business growth while managing data protection risks.