(13-May-10) IT leaders must do a better job of evaluating their Web developer talent before undertaking a Web site redesign, according to Info-Tech Research Group Ltd.
The London, Ont.-based research firm says 90 per cent of Web redesign projects, when executed without an effective strategy, fail to live up to their goals. Part of that strategy should be to plan out a redesign that’s supported by analytics as well as measureable and realistic goals.
“Some companies are automatically making changes (to their Web site) because they think it’s the right thing to do,” said Randy Hearn, a senior research analyst with Info-Tech. That kind of thinking, he added, will ensure companies end up struggling with multiple redesigns and budget overruns.