Organizations are under greater pressure to engage a growing customer audience that will potentially access, use and buy products and services via mobile devices. However, many organizations that are new to the mobile space are unclear as to which types of customer-facing applications will best meet business objectives.
Upon the completion of a brief questionnaire, this tool recommends one of the following mobile application strategies:
- A native smartphone application, which resides locally on the device and is published through the major application stores.
- A Web-based mobile application, which is cross-platform and fully accessible via mobile browsers.
Use this tool to help determine whether to pursue a native or Web mobile application strategy.