Managed service providers (MSPs) and professional services organizations (PSOs) share in the struggle of effectively measuring the success of their business.
- They don’t know what to measure.
- They know what to measure but don’t have the data to measure it.
- They have the data to measure it but can’t move the needle on the specific metrics in question.
There’s no single measurement of business success. It’s all connected. When a business is achieving success, it happens on multiple fronts all at once. Sales must be converted while customers remain delighted. Employees must remain engaged, and the business must turn a healthy profit. To ensure all of this is happening, the right key performance indicators must be measured on all of these fronts at the same time.