Make the Case for a Room-as-a-Platform Initiative – Trend 4: Wow! Guest Experiences

Author(s): Monica Pagtalunan, Larry Fretz

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This section will help you understand the Wow! Guest Experiences trend by covering the following information:

  • An introduction to the trend
  • Statistics that support this trend
  • Technology signals
  • Drivers of the trend
  • Business capability impact
  • Benefits and risks
  • Case studies
  • Member resources and recommendations

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