Make the Case for a Room-as-a-Platform Initiative – Trend 1: Consumer Adaptive

Author(s): Monica Pagtalunan, Larry Fretz

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This section will help you understand the Consumer Adaptive trend by covering the following information:

  • An introduction to the trend
  • Statistics that support this trend
  • Technology signals
  • Drivers of the trend
  • Business capability impact
  • Benefits and risks
  • Case studies
  • Member resources and recommendations

Tags

In-Room Technology, hotel trends, technology trends, guestroom trends, Smart Home, Contactless, Guest Trust Initiatives, Digital Sustainability, Guest Experience, Guest Loyalty, Guestroom, Hotel room, Hotel reference architecture, integrated casino reference architecture, hotel business growth, hotel operational excellence, hotel brand impact, hotel sustainability, hotel guest value, voice assistants, in-room tablet, IPTV display, streaming device, casting device, wireless charging station
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