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Social analytics can seem overwhelming to those unfamiliar with the social space. With an understanding of the terminology and data sources, social analytics becomes much more comparable to other BI projects, albeit focused on much quicker results due to the immaturity of the market. This research will help you:

  • Learn how social analytics can gather additional value from social campaigns.
  • Understand common types of social analysis.
  • Develop a strategy for launching and running a social analytics initiative.

Do not just pour resources into social media projects without having the means in place to measure success and improve future iterations. Employ social analytics to ensure a better return for your social investments.

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Search Code: 51928
Published: January 25, 2012
Last Revised: January 25, 2012


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