(30-Mar-11) MONTREAL - California-based Netflix is challenging Canadian cable, satellite, pay TV and traditional broadcasters by offering a growing amount of competitive online TV and movie content for consumers.
"I am certain of one thing, and that is cable companies and pay-per-use broadcasters are shaking in their boots for sure," analyst Mark Tauschek of Info-Tech Research Group said Wednesday.
"Netflix is just so cheap, it's hard for them to compete with that," he said, adding that similar providers like Hulu will eventually make their way into Canada.
While companies such as Astral (TSX:ACM.A), BCE Inc.'s Bell Canada and Rogers are putting content across TVs, computers, smartphones and tablets, Netflix is doing that and more, Tauschek said from London, Ont.