It World Canada: Polar gets $6 million investment in Media Everywhere

(24-Jan-2012) Polar Mobile says new product will provide seamless integration of media across platforms and screens

Polar Mobile Group Inc. yesterday announced a $6 million cash infusion from investors into MediaEverywhere, a new product the company says will “transform the media industry.” 

Aimed at helping media companies distribute content and monetize it based on user analytics, Polar says the investment by Toronto's Georgian Partners and the Ontario Venture Capital Fund comes on top of more than $3 million from private investors. The new platform will build on previous Polar Mobile technology and shift the focus towards the desktop, says Polar Mobile CEO Kunal Gupta.

“It’s the next version of our SMART platform,” he says. “The SMART platform today is very much focused on smart phones and tablets. For MediaEverywhere, it will go onto more screens, the desktop being the main one, and then other screens beyond that. That’s the big addition.”

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