IT World Canada: Businesses need to prep for connected grads: Cisco study


(2-Nov-2011) In the second phase of Cisco’s Connected World Technology Report, the findings suggest that businesses will need to accommodate the needs of the modern employee, and not the other way around

The three-pronged, 2011 Cisco Connected World Technology Report, commissioned by Cisco Systems Inc. and conducted by InsightExpress LLC, hopes to educate current employers to help them find the best candidate for the job by offering the right amenities and allowances.

The first part of the study examined the strong ties between college students and the Internet. The second part found that those ties are directly influencing prospective and under 30 job seekers wants and needs.

Jeff Seifert, chief technology officer for San Francisco, Calif.-based Cisco, said college grads are now used to multi-tasking and constant connectivity and might choose that kind of freedom, even at the cost of making better money. The study reaffirms this assertion, finding that one in three (of the 2800) respondents “would prioritize social media freedom, device flexibility and work mobility over salary in accepting job offers.”

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