Computer World UK - SAP: Cloud makes Oracle strategy obsolete

(9-Dec-10) SAP has claimed that the cloud will render Oracle's stratgey of owning the entire hardware and software stack irrelevant.

Speaking to press and analysts gathered for SAP's Influencer Summit via satellite from Dresden, German, SAP co-CEO Jim Hagermann-Snabe said cloud computing isn't good news for Oracle, or for its own the stack mantra.

"With cloud computing, the hardware will move into the cloud and become commoditised. The front-end will become a mobile device of any form factor, and that's what we're innovating for," said Snabe. "That will change the value-proposition and the stack gets lost in the shuffle, so we don't need to acquire all the pieces in the stack when we can change it through innovation."

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