How CIOs Can Get Manufacturing Demand Planning Right Storyboard

Author(s): Shreyas Shukla

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Dealing with demand volatility has been an ongoing challenge made more severe by the COVID-19 pandemic. While most businesses have realized the value that accurate demand planning brings, they continue to struggle with transitioning demand planning from an administrative activity to a strategic one.

Poor demand planning can result in:

  • Challenges in capitalizing on sales opportunities
  • Overstocking on finished product leading to margins being squeezed
  • Continuous fire-fighting to maintain supplier relationships
  • Costs related to expediting goods

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