Innovation is a must for sustainable growth, and the question is not whether to do it but how. Humanity is propelled ahead only because of innovation – incremental, disruptive, and continual. It’s a treadmill we can’t step off, as standing still means falling behind. The choice is not whether to innovate but how to do so sustainably. This note shines a spotlight on one such aspect of sustainable innovation in organizations – how to find the sweet spot for innovation objectively while aligning with enterprise risks.