This template provides email marketing vendors with a consistent set of instructions, ensuring an objective comparison of product features – all while evaluating ease of use, and ease of setup and configuration. The template is prebuilt with four common scenarios to leverage:
- Content creation
- Email scheduling and campaign management
- Advanced content creation
- Email list management and use analytics
Vendor demonstrations are essential in order to evaluate email marketing user experiences. Allowing vendors to run the demonstration without your guidance will only highlight their strengths.