Build a Retail Business-Aligned IT Strategy – Phases 1-4

Author(s): Manish Jain

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For years, retailers have been trying to attract the right customers and ensure they don't leave empty-handed by serving their exact needs and impulsive behaviors. Technology is the answer to those efforts; the future of retail is a dynamic and exciting landscape that requires a keen understanding of customer behavior and the strategic use of technology.

This is where Build a Retail Business-Aligned IT Strategy comes in. It keeps the business vision, mission, and priorities at the center while guiding a retail CIO team in formulating an IT strategy that aligns with their industry context and specific business goals.

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