This phase, Build a Foundation for Your DAM Project, will help you to create a design principles handbook to standardize and socialize metadata, taxonomy, site design, and naming and nomenclature for digital asset management (DAM) in the organization. It will also assist you in socializing the importance of digital asset findability to the business. This phase will take you through the following activities:
- Learn the benefits of DAM and effective metadata for the business and IT.
- Understand and communicate the business drivers for a DAM program.
- Generate a design principles handbook using inputs from the business to standardize metadata and taxonomy within the organization.
- Learn about Info-Tech's DAM framework.
Use this phase as part of the full blueprint, Break Open Your DAM With Intuitive Metadata.