BI in Retail and Wholesale: Drivers, Benefits, and Challenges


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Business Intelligence (BI) is essential for many wholesalers and retailers. Info-Tech recently surveyed a range of enterprises in this industry about their BI initiatives. The study explored three key issues:

  • Top drivers for BI projects were data integration and improved decision making.
  • Realized benefits included easier information access and improved data insight.
  • Key challenges included maintaining adequate data quality and tying reports to the decision-making process.
All data and interview quotations presented in this note come from the wholesalers and retailers that participated in this study.

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Search Code: 6092
Published: January 20, 2009
Last Revised: January 20, 2009

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