It hardly needs to be said that the B2B buyer journey is around three-quarters complete before there’s any contact between buyer and sales. This is as true for martech, as for any other considered and expensive business purchases. What are some of the touch-points on that independent journey? Research and contact with peers, certainly: and one place those two things come together is at a software review site.
Anyone working with martech should already be familiar with CabinetM, a site dedicated exclusively to marketing tools: but there are other software review sites out there, with a much more general perspective, but which still stock a large volume of martech information. We wanted to catch up with what some of these sites offer, how they’re monetized, and how they weed out the shills.
Click here for the full article:https://martechtoday.com/a-fresh-look-at-the-tech-...