Applications

Application Portfolio Management Foundations Playbook

Use this template to build your application portfolio management playbook.

Application Portfolio Management Snapshot and Foundations Tool

Use this tool to store application information, execute rationalization, and build a portfolio roadmap your applications.

Are You In or Out? How to Source Application Development

Custom application development is a strategic differentiator in the digital economy. Organizations need to make good decisions on how to insource or outsource that...

Create a Buyer Persona and Journey

Software companies without deep buyer understanding will miss the mark in product-market fit, lead gen engine effectiveness, sales-buyer relationship building, and...
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Create a Buyer Persona and Journey – Executive Brief

Our Executive Brief helps marketers, executives, product teams, and sales see buyer personas and journey mapping as critical to their success and provides a step-by-step...

Create a Buyer Persona and Journey – Phases 1-3

Use this blueprint and supporting tools to interview customers and prospects and deepen your organization's understanding of buyer personas and journey to increase...

Buyer Persona Creation Template

This template accompanies the Create a Buyer Persona and Journey blueprint and is used to run a buyer persona attribute capture session with colleagues.

Buyer Persona and Journey Interview Guide and Data Capture Tool

This tool accompanies the Create a Buyer Persona and Journey blueprint and is used to make it easy and fast to get started interviewing customers and prospects to capture...

Buyer Persona and Journey Summary Template

This template accompanies the Create a Buyer Persona and Journey blueprint and is used to cut and paste findings from the Buyer Persona Creation Template and/or the Buyer...

Applications Priorities 2022

In 2022, to compete in the digital economy, organizations need to unlock the potential of their applications. It might be maturing the processes that span the digital...
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