Hire Your Marketing Dream Team

For small and medium-sized companies, it's essential to build a high-performance marketing team and align recruitment decisions with the company's specific needs. Having...
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Hire Your Marketing Dream Team Storyboard

A two-step methodology to document the company's marketing needs and capabilities, identify skills gaps, set up a strategic team structure, and begin the recruitment...

Conversational AI: The Future of Customer Experience, Sales, and Marketing

A novel method to interact with customers that is human-like, customizes experiences for many, and improves sales and marketing efficiency.

Prepare for Your First Jump Into AI for Marketing and Sales by Minimizing Risk

Should B2B technology companies change their timelines for the use of AI in marketing, sales, and customer success?

Applications Priorities 2024

Executives are continuously looking for innovative ways to satisfy their strategic objectives with applications tools, technologies, and practices. Carefully craft these...

Applications Priorities 2024 Report

Executives are continuously looking for innovative ways to satisfy their strategic objectives with applications tools, technologies, and practices. Carefully craft these...

Empower Solution Delivery With the Right CoP, CoE, and C4E Model

Companies want to foster collaboration and knowledge sharing. How to approach it will depend on the specific purpose or project.

Empower Solution Delivery With the Right CoP, CoE, and C4E Model Storyboard

Use this tool to assess the best option for your team collaboration and knowledge management: Center of Excellence (CoE), Center for Enablement (C4E) or Community of...

Empower Solution Delivery With the Right CoP, CoE, and C4E Model Selection Tool

Use this tool to assess the best option for your team collaboration and knowledge management: Center of Excellence (CoE), Center for Enablement (C4E), or Community of...

Empower Solution Delivery With the Right CoP, CoE, and C4E Model Workbook

Use this tool to record the blueprint exercises.
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