Applications - Storyboard

Go-to-Market Strategy on a Page Storyboard

Effectively align and communicate your go-to-market strategy to ensure successful execution and buy-in from stakeholders.

Build Your Exponential IT Product Practice Phases 1-4

Use this research to illustrate what must be done to optimize your product delivery capabilities and portfolio so that it aligns to the organizational Exponential IT...

Crush Your Product Launch Storyboard

Align the organization with a common approach to managing the build and launch phases of a successful product launch process.

Event Activation Playbook Storyboard

This playbook will help event marketers understand the high-value activities needed to maximize event ROI and develop a robust, repeatable process for success at all live...

Marketing Research and Advisory Framework Capstone Deck

The Marketing Management Framework provides the roadmap to drive marketing excellence. Systematically prioritize and rapidly execute key initiatives with blueprints,...

Build, Buy, or Shut It Down Storyboard

A step-by-step document that walks you through how to assess internal needs and evaluate product roadmaps.

Build a Software Quality Assurance Program – Phases 1-4

Your QA practice defines an actionable series of steps to validate and verify your products. This practice instills confidence that you have your stakeholders' needs in...

The AI Advantage for Smarter Marketing – A Primer Executive Brief

AI in marketing has unlimited use cases but requires thoughtful implementation. Marketers should focus on growth and retention first. Use AI for data-driven decisions.

Generative AI Use Cases for Marketing, Sales, and Customer Service Storyboard

Use this storyboard to learn the high-level use cases and potential challenges of generative AI technology for marketing, sales, and customer service.

Identify the Customer Satisfaction Metrics That Matter Storyboard

This blueprint will help customer success and marketing leaders understand what they need to measure to get an accurate picture of customer satisfaction levels and how to...
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