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This blueprint explores the importance of formulating and integrating the fundamental components of the brand essence into a well-crafted brand identity. It outlines...
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For small and medium-sized companies, it's essential to build a high-performance marketing team and align recruitment decisions with the company's specific needs. Having...
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Executives are continuously looking for innovative ways to satisfy their strategic objectives with applications tools, technologies, and practices. Carefully craft these...
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Companies want to foster collaboration and knowledge sharing. How to approach it will depend on the specific purpose or project.
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This blueprint aims to guide CMOs at every stage in their mission to become full participants in their company’s growth. It also provides them with the tools they need to...
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Agile transformations can be difficult and complex to implement. That’s because they require fundamental changes in the way an organization thinks and behaves (and many...
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Value drivers are actionable success factors that align to enterprise goals. This blueprint gives you a balanced value framework to prioritize project, product, and...
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In the quickly evolving AI landscape, marketing, sales, and customer success professionals encounter significant hurdles. While AI's availability and necessity grow, so...
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AI is one of the hottest topics in IT history. Many want to reap its benefits, but unknowns are rampant, making success difficult to achieve. Help your organization enter...
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Getting a truly accurate picture of satisfaction levels among customers and where to focus efforts to improve satisfaction is challenging, and providers often find...
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