ServiceNow and Adobe Take On Customer Relationship Management Giants

Adobe and ServiceNow are partnering to improve customer service and experience management. This reflects ServiceNow’s strategy to expand beyond ITSM, but this space will...

Adobe Deepens Ties With Microsoft and LinkedIn to Enhance Account-Based Experiences

Adobe announced at Adobe Summit 2019 that it is deepening its partnership with Microsoft, leveraging LinkedIn as a data source within Adobe Experience Cloud to provide...

Build a Strong Technology Foundation for Customer Experience Management – Phase 3: Finalize the Framework

This phase of the blueprint, Build a Strong Technology Foundation for Customer Experience Management, will help you create a CXM initiatives roadmap and prioritize...

CRM Vendor Demo Script

Use this template to support your business's evaluation of vendors and their solutions. Provide vendors with scenarios that prompt them to display not only their...

ServiceNow Branches Beyond Internal IT Service Delivery to Tackle External Customer Service Use Cases

ServiceNow has been a mainstay vendor for internal IT service management for over a decade. It is now making a concerted effort to expand into adjacent functional areas,...

Magento in Motion: Adobe Officially Repositions Magento as Adobe Commerce Cloud at Summit 2019

Adobe announced at Adobe Summit 2019 the launch of Adobe Commerce Cloud – a rebranding of its savvy acquisition of Magento. As part of the launch, Adobe highlighted...

Sprinklr Moves Towards Broader Digital Engagement

Sprinklr has been a pillar of the social media management market for nearly a decade. The firm has now articulated a vision to move beyond its social roots, augmenting...

Adobe Charges Ahead on Driving Compelling Personalization Using AI

Adobe is a pillar within the marketing orchestration and customer experience management space. Recently announced improvements to its personalization engine using AI will...

Salesforce Aims to Invest $2 Billion Over Five Years in Its Canadian Business

Salesforce, an established leader in a variety of customer experience domains, recently announced it will expand its Canadian footprint with a $2-billion investment over...

Zendesk: Customer Service Management Powerhouse Looks to Expand Its Footprint

Zendesk has been a keystone vendor for external customer service management for over a decade. It is now making a strong effort to expand into adjacent functional areas,...
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