Sunset or EOL a Software Product in a Cloud Environment

By following established EOL guidelines, companies can effectively communicate with their customers about the EOL process, including timelines, migration options, and...

Improve Win Rates with a Sales Enablement Strategy Storyboard

Sales enablement aims to improve the performance of your sales team to increase revenue. This blueprint helps sales and marketing operations diagnose the maturity of...

Improve Win Rates With a Sales Enablement Strategy

Sales enablement aims to improve the performance of sales teams to increase revenue. Organizations without mature sales enablement processes could be missing crucial win...
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Build Investor Awareness to Secure Next-Round Financing

A startup needs to quickly secure new financing and leadership is looking to PR for support. The PR Lead needs to identify the Ideal Investor Profile, create targeted...
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Attract and Convert B2B SaaS Customers With Effective Email Marketing

​The days of not knowing and understanding your customer are gone. Read that line again. Gone. Email algorithms will quickly deposit brands with a poor reputation into...

Brand Strategy: Establish and Cultivate a Flourishing Brand

Brand strategy is like a sports game plan. It’s the playbook that guides the team to victory, the foundation upon which businesses build their brand, and the roadmap to...
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Create Assets to Accelerate the Buyer Journey

This blueprint teaches marketers to identify and interview their valuable buyers and then collect the right data to optimize cadence and nurture sequences. Building the...
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Create Assets to Accelerate the Buyer Journey Storyboard

This blueprint helps content marketers create an asset strategy that accelerates the buyer journey.

Asset Effectiveness for B2B SaaS Companies – A Comprehensive Cheat Sheet

This is a guide that content marketers can use to build the asset journey with the right data to accelerate the buyer journey. It can also be used to communicate the...

Asset Quick Start Guide

This guide serves as a checklist of what to include or avoid in each asset type. Guidance is also given to create a look and feel consistent with the brand image and...
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