What is BrightEdge?
BrightEdge makes SEO and Content Performance Management easy and measurable with AI-powered solutions to help you discover the true search demand of visitors, and create engaging content that will convert prospects into paying customers.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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80 Likeliness to Recommend
1
Since last award
82 Plan to Renew
1
Since last award
74 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+69 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love BrightEdge?
Pros
- Respectful
- Trustworthy
- Fair
- Acts with Integrity
Cons
- Under Delivered
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Alerts
Content Optimization
Keyword Research
Competition Analysis
Rank Tracking
Analytics and Reporting
On-Page Tracker/Optimization
Auditing
Local SEO
Backlink Tools
Vendor Capability Ratings
Vendor Support
Availability and Quality of Training
Quality of Features
Product Strategy and Rate of Improvement
Breadth of Features
Business Value Created
Ease of IT Administration
Ease of Implementation
Ease of Data Integration
Ease of Customization
Usability and Intuitiveness
BrightEdge Reviews
Mark R.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Sep 2023
The capabilities to site audit seem endless
Likeliness to Recommend
What differentiates BrightEdge from other similar products?
Detailed scraping of metadata from every single page of a website
What is your favorite aspect of this product?
Even with ridiculously bloated sites it gives me a visual almost instantly
What do you dislike most about this product?
I feel the top tabbing could be handled a little differently
What recommendations would you give to someone considering this product?
Perfect if you need a quick glance at the structure, load times of a site and its architecture
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Nicolette H.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted May 2023
Easy to use, with tons of features
Likeliness to Recommend
What differentiates BrightEdge from other similar products?
Our Customer Representative that gives us insights, and has meetings with us every two weeks is so important. He is basically an extra member of our team.
What is your favorite aspect of this product?
The data cube, our customer rep, and reporting.
What do you dislike most about this product?
Too many features to use that we can't with our short staff.
What recommendations would you give to someone considering this product?
Think about how many people on your marketing team, but remember that the customer service rep is like an extra employee.
Pros
- Enables Productivity
- Respectful
- Client's Interest First
- Helps Innovate
Ben l.
- Role: Sales Marketing
- Industry: Shipping
- Involvement: End User of Application
Submitted Sep 2022
Poor tools and UI make brightedge frustrating
Likeliness to Recommend
What differentiates BrightEdge from other similar products?
It doesn't really differentiate itself from similar products
What is your favorite aspect of this product?
The content analysis tool is OK
What do you dislike most about this product?
Their version of visibility (share of voice) is inconsistent, confusing and extremely difficult to set up and create reports.
What recommendations would you give to someone considering this product?
There are much better tools out there that do a similar job and some even for less money
Pros
- Trustworthy
- Respectful
- Client Friendly Policies
- Fair
Cons
- Inhibits Innovation
- Less Performance Enhancing
- Less Effective Service