Vendor Landscape Plus: Social Media Management Platforms

Reign in social media by choosing a management platform that's right for you.

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Social Media Monitoring Software

Sprout Social Platform

Insights, Compass and Voices

Syncapse Platform

Maestro

Visible Intelligence Platform

Lithium Social Media Monitoring

What is a Value Score?

The Value Score indexes each vendor’s product offering and business strength relative to their price point. It does not indicate vendor ranking.

Vendors that score high offer more bang for the buck (e.g. features, usability, stability, etc.) than the average vendor, while the inverse is true for those that score lower.

Price-conscious enterprises may wish to give the Value Score more consideration than those who are more focused on specific vendor/product attributes.

Weight: You can adjust the weight to what is more important to you.

Progress Bars:
When both vendor and product weightings are equal to exactly 100%, your custom shortlist will be generated.

View our vendor methodology

Vendor

Product

Viability

Vendor is profitable, knowledgeable, and will be around for the long-term.

Strategy

Vendor is committed to the space and has a future product and portfolio roadmap.

Reach

Vendor offers global coverage and is able to sell and provide post-sales support.

Channel

Vendor channel strategy is appropriate and the channels themselves are strong.

Total

You are currently over the vendor limit, please adjust your weightings to equal exactly 100%.

Features

The solution provides basic and advanced feature/functionality.

Usability

The solutions dashboard and reporting tool are intuitive and easy to use.

Affordability

The five year TCO of the solution is economical.

Architecture

The delivery method of the solution aligns with what is expected within the space.

Total

You are currently over the product limit, please adjust your weightings to equal exactly 100%.

What matters more, the vendor score or the product score? As you weigh the importance, we will generate the vendor shortlist to match your needs.

Weight

Radian6

Social Media Monitoring Software
Vendor: Product:

Sprout Social

Sprout Social Platform
Vendor: Product:

Socialware

Insights, Compass and Voices
Vendor: Product:

Syncapse

Syncapse Platform
Vendor: Product:

Cymfony

Maestro
Vendor: Product:

Visible Technologies

Visible Intelligence Platform
Vendor: Product:

Lithium

Lithium Social Media Monitoring
Vendor: Product:

View Vendor Shortlist

What is a shortlist?
A shortlist is a personalized list of vendors based on the criteria above.

Your shortlist offers more information about vendor's strengths, weaknesses, price-points, etc, and ranks them according to your needs.

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Your Challenge

The proliferation of social media services has made actively managing social initiatives a challenging task.
The SMMP market is a loosely coupled collection of vendors that excel only at monitoring and analytics, vendors who excel only at social engagement and a few vendors who do both. Sometimes multiple products are necessary.
Regulatory-related industries must archive some types of social interactions, just like email and IM. Compliance features vary widely across the SMMP market.

Our Advice

Critical Insight

SMMPs empower managers with a variety of tools for effective (and efficient) use of enterprise social media.
Selecting an SMMP involves defining the organization’s functional requirements, creating a shortlist based on these requirements, formally evaluating vendor offerings, and choosing the platform that is best tailored to the organization’s unique circumstances.

Impact and Result

Understand the features and business benefits of using a SMMP to effectively manage social media initiatives.
Determine functional requirements based on organizational needs to focus product evaluation on the right things.
Understand the current state of the SMMP market to evaluate and select an SMMP vendor that best meets the organization's requirements.
Implement according to organizational roles for the best fit to existing PR, Marketing, and Customer Service processes.

Get to Action

Narrow down your list of SMMP vendors
Create a manageable list of vendor candidates from among a field of over 50 vendors.
- Vendor Landscape Plus Storyboard: SMMP
Compare leading vendors and develop a shortlist
Narrow the leading vendors down to the most appropriate few.
- Social Media Management Platform Vendor Shortlist Tool
Contrast and evaluate a shortlist of vendors
Select the right SMMP vendor.

Leverage Social Media for Enhanced Customer Interaction

Attract more flies through other flies, not honey.

Design a Customer Service Strategy that Serves the Social Customer

Drive customer satisfaction & retention with social channels.

3 Comments

Meriel Corbett-Weir - 2011-07-27

Hi Dan - I'm interested to hear case studies on organizations that have implemented enterprise Facebook. Can you please assist? We need a collaboration platform other than share point
- Info-Tech Research Group - 2011-07-27
  
  Thanks for your comment, Meriel. This set is part of our CRM research, focused on external customers, which is focused on social collaboration with external parties, not internal collaboration among employees (we suspect this is what you're seeking). The internal enterprise collaboration is here:
  Collaboration & Teamware.
  
  We have strategy, selects, and implement for internal social collaboration, including using Facebook-like platforms that were designed for employees. The collaboration platform select is being refreshed and replaced by a collaboration platform "Vendor Landscape Plus" right now, as we speak; we just turned it in for scoring last Friday. It should be out in 4-8 weeks. Also, there is very specific unified communications research, focused on internal UC, voice and video here: Voice & Video.
  
  We hope this helps.

Henry Mayorga - 2012-01-09

We are looking for a vendor that will allow us to manage our social media initiative but being highly regulated we need the ability to monitor, store and review all social media comms made on behalf of the firm. We are looking at a short list that includes Socialware, Smarsh, Actiance. Any help would be welcome

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